You might be wondering just what the difference is between increasing the traffic you get through your website, versus driving people to be there.
And it’s really very simple. What we talked about before is passive, SEO based stuff. It’s what makes you attractive. And it’s good stuff – but we also have to face a [...]
Posts Tagged ‘ppc’
Top 5 Ways to Drive Traffic To Your Website
Posted by Ryan.Graczkowski on June 16th, 2011
The Top 5 Reasons Why Google Adwords PPC Campaigns Fail
Posted by Ryan.Graczkowski on June 8th, 2011
Let’s face it: sometimes, PPC works, and sometimes it doesn’t. There are no guarantees in this kind of work. Still, there is no denying that the game has definitely changed and taken on a much more competitive aspect. More and more companies are competing for the same keywords, which drives the price up. You couple [...]
Social Media Examined
Posted by Ryan.Graczkowski on April 21st, 2011
This is going to be an article about the numbers. Translation: get excited.
Social Media Examiner has released a new study about the importance of social media – what role it’s playing, its perceived importance, etc. – and the findings are conclusive. Love it or lump it, social media is here to stay.
Search Engine Marketing Drives Results
Posted by Mark Simmons on April 11th, 2010
Previously, I wrote a post entitled Professional Internet Marketing Services Add Value where i gave an overview of several key marketing channels and how utilizing a professional can help avoid the pitfalls and maximize return on your investment. In this post, I will begin my coverage of each channel mentioned in greater detail.
Search engine marketing [...]
Google To Target Users With High Credit Scores
Posted by Mark Simmons on July 1st, 2009
Earlier this week, Google announced a plan to target users with high credit scores. This is being done with assistance from Compete. They possess a large database of consumers who applied for new credit and agreed to reveal their credit information. The plan is to target consumers with high FICO (720+) scores with ads from [...]
AdWords & Google Analytics Say “I Do” (again)
Posted by Mark Simmons on June 19th, 2009
Tracking ROI is a crucial component to successful campaign management. You must have visibility into the performance of each campaign, ad and keyword. Google Analytics is one of the programs that provides this level of insight.
Earlier this week, Google’s AdWords team made a pretty significant announcement regarding Google Analytics. Previously, you could use Google AdWord’s [...]
Why SEM Should Be A Part Of Your Digital Media Strategy
Posted by Mark Simmons on June 11th, 2009
In case you haven’t heard the news, we are in the midst of a recession. Normally, that’s a time when budgets are sliced and companies re-assess their priorities. Marketing is one line on the P&L that normally gets a reduction. However, more and more companies have realized that marketing is a necessary expense and while [...]
Bing: What will the future bring for MSN’s newest search engine?
Posted by Mark Simmons on June 8th, 2009
With a name like Bing, it conjures images like a certain crime family boss we all know and love. The much anticipated launch of Microsoft’s Bing happened last week with lots of fanfare. Reportedly, there is an $80 to $100M budget for this campaign. I’ve personally seen ads in a number of places on the [...]
Bing: The Google Killer?
Posted by on May 31st, 2009
In the war for Search supremacy, Microsoft and Yahoo have always lied in the shadow of Google. As an SEM pro, I have my reasons for this: MSN’s lack of volume and Yahoo’s ridiculously bad management decisions. Other may have differing opinions. That said, Google has maintained dominance in most markets across the globe and [...]
Google Gives Up On Trademark Protection In The U.S. – Good News?
Posted by Mark Simmons on May 22nd, 2009
Earlier this week Google announced a change in their trademark enforcement policy for the United States. Prior to the announcement, advertisers were able to bid on competitor’s keywords, but were not allowed to add competitor terms to the ad copy. If an advertiser was caught, either by Google’s internal teams or the competitor, the offending [...]
Posted in Search Engine Marketing 
Tags: Digital Marketing, Google, internet marketing, paid search marketing, ppc, sem 
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