Earlier this week Google announced a change in their trademark enforcement policy for the United States. Prior to the announcement, advertisers were able to bid on competitor’s keywords, but were not allowed to add competitor terms to the ad copy. If an advertiser was caught, either by Google’s internal teams or the competitor, the offending [...]
Posts Tagged ‘paid search marketing’
Google Gives Up On Trademark Protection In The U.S. – Good News?
Posted by Mark Simmons on May 22nd, 2009
Posted in Search Engine Marketing 
Tags: Digital Marketing, Google, internet marketing, paid search marketing, ppc, sem 
No Comments »Google Beefs Up Search Query Report
Posted by Mark Simmons on May 21st, 2009
To us SEM folks, Google’s Search Query Performance report is something we use to determine what keywords (and match types) are triggering a campaign’s ads. Taking this information, we can then make strategic decisions that impact campaign spend and performance. In the past, many terms would come up grouped as “other unique queries.” Often, this [...]
