All right, let’s get one thing straight. This is a business blog. This is not a political place, and we aren’t attempting to come down for or against The Man in any particular way. Nonetheless, if news should come along where the government decides they want to do something, and it affects your digital marketing [...]
Posts Tagged ‘paid search marketing’
News: The Man Is Stepping In… And Nothing Has Changed
Posted by Ryan.Graczkowski on May 10th, 2011
Professional Internet Marketing Services Add Value
Posted by Mark Simmons on May 22nd, 2010
Marketing is essential for any business, but it can often be difficult to get positive results. Cost is a major concern and with the struggles of traditional media, many companies have turned to the Internet to find new customers and better results. Experience and resources are the other main concerns. You may not have the [...]
Search Engine Marketing Drives Results
Posted by Mark Simmons on April 11th, 2010
Previously, I wrote a post entitled Professional Internet Marketing Services Add Value where i gave an overview of several key marketing channels and how utilizing a professional can help avoid the pitfalls and maximize return on your investment. In this post, I will begin my coverage of each channel mentioned in greater detail.
Search engine marketing [...]
New AdWords Feature – Opportunities
Posted by Mark Simmons on September 12th, 2009
Google AdWords has a new tab. It’s appropriately named “Opportunities.” This tab shows you missed clicks because of campaign budget and potential keywords for expansion. Google tested this tab earlier in the Summer and has now released it out of beta.
Kudos to Google for finding ways to save us campaign managers time. This takes what [...]
Posted in Search Engine Marketing 
Tags: Digital Marketing, Google, google search, paid search, paid search marketing 
No Comments »marCis interactive signs the Fuqua/Coach K Center on Leadership & Ethics (COLE)
Posted by Mark Simmons on July 17th, 2009
marCis Interactive Consulting is pleased to announce a new account with the Fuqua/Coach K Center on Leadership & Ethics (COLE) to promote the Fuqua School of Business & Coach K Leadership Conference at Duke University on October 19-21, 2009. marCis Interactive Consulting will be assisting COLE in driving qualified visitors to the conference website with [...]
Google To Target Users With High Credit Scores
Posted by Mark Simmons on July 1st, 2009
Earlier this week, Google announced a plan to target users with high credit scores. This is being done with assistance from Compete. They possess a large database of consumers who applied for new credit and agreed to reveal their credit information. The plan is to target consumers with high FICO (720+) scores with ads from [...]
AdWords & Google Analytics Say “I Do” (again)
Posted by Mark Simmons on June 19th, 2009
Tracking ROI is a crucial component to successful campaign management. You must have visibility into the performance of each campaign, ad and keyword. Google Analytics is one of the programs that provides this level of insight.
Earlier this week, Google’s AdWords team made a pretty significant announcement regarding Google Analytics. Previously, you could use Google AdWord’s [...]
Why SEM Should Be A Part Of Your Digital Media Strategy
Posted by Mark Simmons on June 11th, 2009
In case you haven’t heard the news, we are in the midst of a recession. Normally, that’s a time when budgets are sliced and companies re-assess their priorities. Marketing is one line on the P&L that normally gets a reduction. However, more and more companies have realized that marketing is a necessary expense and while [...]
Bing: What will the future bring for MSN’s newest search engine?
Posted by Mark Simmons on June 8th, 2009
With a name like Bing, it conjures images like a certain crime family boss we all know and love. The much anticipated launch of Microsoft’s Bing happened last week with lots of fanfare. Reportedly, there is an $80 to $100M budget for this campaign. I’ve personally seen ads in a number of places on the [...]
Bing: The Google Killer?
Posted by on May 31st, 2009
In the war for Search supremacy, Microsoft and Yahoo have always lied in the shadow of Google. As an SEM pro, I have my reasons for this: MSN’s lack of volume and Yahoo’s ridiculously bad management decisions. Other may have differing opinions. That said, Google has maintained dominance in most markets across the globe and [...]
