Mobile is serious business. Seriously. B.L. Ochman, of AdvertisingAge – henceforth referred to as AdAge – has compiled a list of 53 reasons why mobile marketing is the way to go. The article is a fascinating read of reasons why. For those of you who aren’t interested in reading the full piece, there are still [...]
Posts Tagged ‘Mobile Marketing’
Move to Mobile, or Move Out of the Way
Posted by Ryan.Graczkowski on September 1st, 2010
Motally Totally Taken by Nokia
Posted by Ryan.Graczkowski on August 25th, 2010
Usually, the talk in these here parts is about the iPhone or the Android and what Apple and Google are doing to make themselves more known in an already-saturated market. It’s easy to forget about Nokia in the midst of all this, which would be a mistake. After all, the company has 40% saturation in [...]
Posted in Mobile, Mobile Marketing, mobile applications 
Tags: android, apple, Google, ipad, iphone, Mobile Marketing, nokia 
No Comments »By The Numbers: Obstacles to Mobile Marketing
Posted by Ryan.Graczkowski on August 20th, 2010
Digital agency 360i released a report saying that mobile marketers still face significant obstacles, despite the growth of the medium. Reading the report is like reading a list of ‘I-told-you-so’s. Nonetheless, despite its tone, there are some valuable insights to be had in their findings. This is particularly true in light of the fact that [...]
By The Numbers: Social Media vs. Email
Posted by Ryan.Graczkowski on August 6th, 2010
Everyone remembers the days when email was the thing. It was a huge step forward in how people communicate. Instead of writing a letter, paying for postage and waiting a few days for the letter to go through, people could send their missives near-instantaneously.
Email marketing was the thing then, and is still a significant force. [...]
Mobile Apps Properly Done
Posted by Ryan.Graczkowski on July 22nd, 2010
Anyone who is keeping up with mobile marketing knows by now that the app is key. The app is a business’ way of keeping up with its customers. And it takes the marketing efforts of that company from an annoying pop-up ad to a potentially fun, customer-oriented experience.
Any business looking at the numbers could be [...]
Posted in mobile applications Tags: ipad, iphone, mobile applications, Mobile Marketing 5 Comments »marCis interactive Partners with Zco Corporation to Provide Cutting-Edge Mobile Application Development
Posted by on June 28th, 2010
This partnership deepens the agency’s ability to provide increased value to clients wanting greater exposure in the mobile arena. Smartphone usage has grown exponentially and with the “always on” mentality, the opportunity to reach new customers or connect with existing ones, has never been greater.
RALEIGH, NC, June 28, 2010 – marCis interactive, a full service [...]
Mobile Marketing And Why You Should Do It
Posted by Ryan.Graczkowski on June 12th, 2010
Nothing stays the same. Everything changes. The market changes too: while it retains the same principles, the realization of those principles changes. Mobile marketing is simply the next step. Those who take that step will progress. Those who don’t will be left behind.
Understanding mobile marketing begins with the question: what is it? In truth, it [...]
Posted in Mobile, Mobile Marketing Tags: android, ipad, iphone, Mobile Marketing, Social Media Marketing 5 Comments »iPhone: The Next Generation
Posted by Ryan.Graczkowski on June 9th, 2010
Apple on Monday went boldly where only Sprint has gone before. Apple announced the new 4G iPhone, and with it a slew of new features. These include a forward-facing camera for video chat, higher resolution screens, and longer battery life.
How big is this? Just ask Steve Jobs, who said it:
the biggest leap we’ve taken since [...]
Yahoo/Nokia Partnership Targets Google and Apple
Posted by Ryan.Graczkowski on May 27th, 2010
Yahoo and Nokia announced on Monday, May 24, that they will teaming up to provide services for each other. Yahoo, which is king of display advertising, will exclusively power email and chat in Nokia’s Internet browser, Ovi. Nokia, in turn, is to provide a map application for Yahoo to use.
Posted in Mobile Marketing Tags: android, apple, display advertising, Google, ipad, iphone, mobile advertising, Mobile Marketing, nokia, yahoo 1 Comment »Google’s Android Aimed To Increase Internet Usage
Posted by Mark Simmons on May 23rd, 2009
Google doesn’t generate revenue from the sale of its Android mobile mobile operating system. Why then would they enter into the highly competitive mobile handset industry? To get more users surfing the web on their phones.
According to Andy Rubin, mobile director of platforms at Google, the point of the Android project is all about advertising. [...]
Posted in Mobile Marketing Tags: android, Digital Marketing, Google, internet marketing, Mobile Marketing, nexus No Comments »
