For the uninitiated, video games have come a long way since the days of Pong. They are no longer simple repetitive tasks, dressed in sprites, accompanied by remixed bleeps and bloops, and mastered to achieve a high score that comes with a treasure chest of bragging rights. They have become a means of interactive storytelling.
In [...]
Posts Tagged ‘Mobile Marketing’
Product Placement…In Video Games?
Marketing a Feeling
Standard operating procedure (SOP) when it comes to marketing seems to indicate introducing the product first and foremost into the consciousness of its intended audience.
Next, SOP traditionally introduces the features and their advantages of said product against and over its competitors to further sway curiosity into purchasing power.
Finally, SOP seems to indicate that profit in [...]
Top 5 Reasons for Commerce Sites to Get Serious About Video
So you’ve heard that saying about pictures and how many words they’re worth. It practically borders on a cliche, but it’s true. So, what’s worth more words than a picture?
How about a lot of pictures moving in sequence, one right after the other? Moving so close that you can’t tell where one ends and the [...]
Top 5 Reasons to Use Mobile Marketing
So, you remember back when the internet was first becoming popular? You remember how businesses would post their information online and make a sort of brochure of themselves back in the day? And do you remember how revolutionary that was, having a website?
It’d be easy to forget. The internet has become so ubiquitous that the [...]
Mobile Money
It’s been a while since we talked numbers, hasn’t it? It’s been a good long time since we just sat down and talked about how awesome the opportunity is that’s represented in the conversations. In the mobile market.
I was talking with a friend of mine on the way back from work, and he talked to [...]
We’ve Got Your iPad Apps
If you haven’t had a chance to check out the iPad, Apple’s latest addition to their world famous product line, here’s a few reasons why you might want to start now. The iPad is a 9.56 x 7.47 x .5 inch, lightweight handheld device, which allows the user to do almost everything they would from [...]
Into the Breach: Retailers Need to Improve at Mobile
Let’s face it: in a world where you have to compete with the big retailers, you would want to know about one of their weaknesses, right? Not necessarily in the sense of wanting some kind of good news, but in the sense of wanting to know where the competition is weak. You need that information. [...]

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