For the uninitiated, video games have come a long way since the days of Pong. They are no longer simple repetitive tasks, dressed in sprites, accompanied by remixed bleeps and bloops, and mastered to achieve a high score that comes with a treasure chest of bragging rights. They have become a means of interactive storytelling.
In [...]
Posts Tagged ‘mobile advertising’
Product Placement…In Video Games?
Posted by Brandan Jones on September 26th, 2011
Marketing a Feeling
Posted by Brandan Jones on September 15th, 2011
Standard operating procedure (SOP) when it comes to marketing seems to indicate introducing the product first and foremost into the consciousness of its intended audience.
Next, SOP traditionally introduces the features and their advantages of said product against and over its competitors to further sway curiosity into purchasing power.
Finally, SOP seems to indicate that profit in [...]
Can’t break through? Why not go around?
Posted by Ryan.Graczkowski on April 8th, 2011
Let’s now take a moment to turn our eyes to the newspapers.
Not out of a sense of nostalgia or how things could have been or how they used to be. But instead, let’s look at it as a business model. Because when we look at it that way, we have the room to be honest [...]
Mobile Money
Posted by Ryan.Graczkowski on April 1st, 2011
It’s been a while since we talked numbers, hasn’t it? It’s been a good long time since we just sat down and talked about how awesome the opportunity is that’s represented in the conversations. In the mobile market.
I was talking with a friend of mine on the way back from work, and he talked to [...]
Posted in Digital Marketing, Mobile, Mobile Marketing, mobile applications 
Tags: groupon, ipad, mobile advertising, mobile apps, Mobile Marketing 
No Comments »Move to Mobile, or Move Out of the Way
Posted by Ryan.Graczkowski on September 1st, 2010
Mobile is serious business. Seriously. B.L. Ochman, of AdvertisingAge – henceforth referred to as AdAge – has compiled a list of 53 reasons why mobile marketing is the way to go. The article is a fascinating read of reasons why. For those of you who aren’t interested in reading the full piece, there are still [...]
By The Numbers: Obstacles to Mobile Marketing
Posted by Ryan.Graczkowski on August 20th, 2010
Digital agency 360i released a report saying that mobile marketers still face significant obstacles, despite the growth of the medium. Reading the report is like reading a list of ‘I-told-you-so’s. Nonetheless, despite its tone, there are some valuable insights to be had in their findings. This is particularly true in light of the fact that [...]
Lifestyles of the Rich and Famous
Posted by Ryan.Graczkowski on July 23rd, 2010
So, in a recent bit of news that should surprise no one, Apple’s profits are way up. The company has just posted its third quarter earnings, and reported a 78% increase in its profits. This has increased its revenue by 61%, meaning that it made $15.7 billion.
You can’t peg it on the iPhone 4 alone. [...]
Posted in Brand Marketing, Mobile, mobile applications Tags: apple, Brand Marketing, iphone, mobile advertising, mobile applications 4 Comments »Yahoo Debuting New Apps
Posted by Ryan.Graczkowski on July 7th, 2010
It may be arrogant, but it looks like someone has been reading this blog.
Yahoo announced today that they are coming out with a new pair of apps. The apps are going to be for the Yahoo mail and messaging services, and both of them will be released for Droid.
This is an almost textbook-perfect example of [...]
Posted in Brand Marketing, Digital Marketing, Email Marketing, Mobile, mobile applications Tags: android, Google, ipad, iphone, mobile advertising, yahoo 1 Comment »iAds – Apple’s Next Step in Advertising
Posted by Ryan.Graczkowski on July 2nd, 2010
It is official: Apple has unleashed its new, seventh pillar of the iOS. Termed ‘iAd,’ it utilizes an entirely new interface that will be built into the apps themselves rather than exist as a separate piece.
You heard right. This is advertising that is designed to be unobtrusive. It does not interrupt the user’s app experience, [...]
Posted in Mobile, Mobile Marketing, mobile applications Tags: apple, iad, ipad, iphone, mobile advertising No Comments »NJ.com Mobilizes Website
Posted by Mark Simmons on June 23rd, 2010
NJ.com announced today that they have mobilized their website in order to make it easier for mobile users to view and consume content. The site integrates with social media sharing technology and provides continuous content updates for news, weather, sports and entertainment, etc.  For NJ.com, this is a first in a number of steps they plan to take [...]
