Standard operating procedure (SOP) when it comes to marketing seems to indicate introducing the product first and foremost into the consciousness of its intended audience.
Next, SOP traditionally introduces the features and their advantages of said product against and over its competitors to further sway curiosity into purchasing power.
Finally, SOP seems to indicate that profit in [...]
Posts Tagged ‘iphone’
Marketing a Feeling
Posted by Brandan Jones on September 15th, 2011
Top 5 Email Marketing Tips For Success
Posted by Ryan.Graczkowski on June 21st, 2011
Email marketing might seem a little antiquated these days, given everything that we talk about when it comes to maintaining conversations. But really, that’s exactly why you need to keep email marketing in mind.
Granted, you do have all these different ways to talk to and interact with people. But what you need to remember now [...]
Posted in Email Marketing 
Tags: android, Email Marketing, facebook, iphone, marcis interactive, Mobile Marketing, social media 
No Comments »Secret Shopping: It’s Not Just For Physical Stores
Posted by Ryan.Graczkowski on May 3rd, 2011
So you probably know what secret shopping is. In case you don’t, it’s having someone be paid to wander through your store to see if your service is everything it was promised to be. They can be annoying, particularly because they probably don’t buy anything, but they make up for it with their insights into [...]
Price Check Aisle…. Mobile Phone?
Posted by Jeanine Kutil on November 24th, 2010
Gearing up for the holiday season? Black Friday is just around the corner! To help ease the stress and the strain on your pockets, check out the newest mobile app from Amazon. Apps like, Price Check by Amazon, can be used to shop online, check your personal account, and most importantly, compare prices this holiday. [...]
Posted in mobile applications Tags: Amazon, amazon.com, apple, bar code, holidays, iphone, itunes, mpbile apps, scan, shopping 6 Comments »Into the Breach: Retailers Need to Improve at Mobile
Posted by Ryan.Graczkowski on October 9th, 2010
Let’s face it: in a world where you have to compete with the big retailers, you would want to know about one of their weaknesses, right? Not necessarily in the sense of wanting some kind of good news, but in the sense of wanting to know where the competition is weak. You need that information. [...]
Posted in Mobile, Mobile Marketing, Website Optimization, mobile applications Tags: android, apple, ipad, iphone, mobile applications, Mobile Marketing 1 Comment »Move to Mobile, or Move Out of the Way
Posted by Ryan.Graczkowski on September 1st, 2010
Mobile is serious business. Seriously. B.L. Ochman, of AdvertisingAge – henceforth referred to as AdAge – has compiled a list of 53 reasons why mobile marketing is the way to go. The article is a fascinating read of reasons why. For those of you who aren’t interested in reading the full piece, there are still [...]
Motally Totally Taken by Nokia
Posted by Ryan.Graczkowski on August 25th, 2010
Usually, the talk in these here parts is about the iPhone or the Android and what Apple and Google are doing to make themselves more known in an already-saturated market. It’s easy to forget about Nokia in the midst of all this, which would be a mistake. After all, the company has 40% saturation in [...]
Posted in Mobile, Mobile Marketing, mobile applications Tags: android, apple, Google, ipad, iphone, Mobile Marketing, nokia No Comments »By The Numbers: Obstacles to Mobile Marketing
Posted by Ryan.Graczkowski on August 20th, 2010
Digital agency 360i released a report saying that mobile marketers still face significant obstacles, despite the growth of the medium. Reading the report is like reading a list of ‘I-told-you-so’s. Nonetheless, despite its tone, there are some valuable insights to be had in their findings. This is particularly true in light of the fact that [...]
Lifestyles of the Rich and Famous
Posted by Ryan.Graczkowski on July 23rd, 2010
So, in a recent bit of news that should surprise no one, Apple’s profits are way up. The company has just posted its third quarter earnings, and reported a 78% increase in its profits. This has increased its revenue by 61%, meaning that it made $15.7 billion.
You can’t peg it on the iPhone 4 alone. [...]
Posted in Brand Marketing, Mobile, mobile applications Tags: apple, Brand Marketing, iphone, mobile advertising, mobile applications 4 Comments »Mobile Apps Properly Done
Posted by Ryan.Graczkowski on July 22nd, 2010
Anyone who is keeping up with mobile marketing knows by now that the app is key. The app is a business’ way of keeping up with its customers. And it takes the marketing efforts of that company from an annoying pop-up ad to a potentially fun, customer-oriented experience.
Any business looking at the numbers could be [...]
Posted in mobile applications Tags: ipad, iphone, mobile applications, Mobile Marketing 5 Comments »
