As an SEO practitioner, I’m always looking for new ways to optimize a site’s performance. Constantly looking for that edge that will give a fresh perspective or make analysis simpler. There are a number of tools available to analyze your site, report on rankings and even make recommendations for you. However, most lack the “cool” [...]
Posts Tagged ‘internet marketing’
SEO: Use a Keyword Tag Cloud to Quickly Assess Your Keyword Strategy
Posted by Mark Simmons on December 9th, 2009
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marCis interactive signs the Fuqua/Coach K Center on Leadership & Ethics (COLE)
Posted by Mark Simmons on July 17th, 2009
marCis Interactive Consulting is pleased to announce a new account with the Fuqua/Coach K Center on Leadership & Ethics (COLE) to promote the Fuqua School of Business & Coach K Leadership Conference at Duke University on October 19-21, 2009. marCis Interactive Consulting will be assisting COLE in driving qualified visitors to the conference website with [...]
Google Chrome OS: A Blow to Microsoft? Maybe Not!
Posted by Mark Simmons on July 9th, 2009
Google announced Tuesday that they are taking their Chrome browser technology and using as the backbone for a new operating system. In an obvious move to de-throne Microsoft, Google is making another attempt to gain entry into the personal computing world that MS dominates. We’ve seen this before with Google Docs.
The question remains: will it [...]
Google To Target Users With High Credit Scores
Posted by Mark Simmons on July 1st, 2009
Earlier this week, Google announced a plan to target users with high credit scores. This is being done with assistance from Compete. They possess a large database of consumers who applied for new credit and agreed to reveal their credit information. The plan is to target consumers with high FICO (720+) scores with ads from [...]
Social Media Housecleaning Tips
Posted by Mark Simmons on June 23rd, 2009
I was looking at my followers on Twitter and it hit me: I don’t need to have certain people following me just to increase my numbers. As we get a stronger hold on Social Media measurement metrics and determine what is important, the old “quality over quantity” adage holds true. One of the major metrics [...]
Social Media As Brand Reputation Tool: AT&T / iPhone Disaster
Posted by Mark Simmons on June 22nd, 2009
A lot of attention has been placed on Social Media as a medium for brand awareness, advertising and ideally, sales. While these should definitely be main focuses for any business that wants to leverage social media, there is one area that can sometimes be overlooked. Protecting your brand’s reputation is as important as creating it [...]
AdWords & Google Analytics Say “I Do” (again)
Posted by Mark Simmons on June 19th, 2009
Tracking ROI is a crucial component to successful campaign management. You must have visibility into the performance of each campaign, ad and keyword. Google Analytics is one of the programs that provides this level of insight.
Earlier this week, Google’s AdWords team made a pretty significant announcement regarding Google Analytics. Previously, you could use Google AdWord’s [...]
Use Social Media Sites Like Facebook, Twitter & LinkedIn To Augment Your Job Search
Posted by Mark Simmons on June 16th, 2009
We’ve heard so much about the pervasive power of social media. Many of us Tweet or update our Facebook status and use LinkedIn to connect to co-workers, friends and grow our network. But what some of us are not doing is actually leveraging the potential of our many profiles.
Why SEM Should Be A Part Of Your Digital Media Strategy
Posted by Mark Simmons on June 11th, 2009
In case you haven’t heard the news, we are in the midst of a recession. Normally, that’s a time when budgets are sliced and companies re-assess their priorities. Marketing is one line on the P&L that normally gets a reduction. However, more and more companies have realized that marketing is a necessary expense and while [...]
Google Wave: Awash With Anticipation
Posted by Mark Simmons on June 10th, 2009
Google has introduced a new product for online communication and collaboration. Currently, it’s in the preview stages. You can find out more information at http://wave.google.com/.
Here are some highlights:
Google defines a Wave as “equal parts document and communication”
You can incorporate text, photos, maps, etc
Any participant Can contribute to the conversation and a rewind feature lets you [...]
