A lot of attention has been placed on Social Media as a medium for brand awareness, advertising and ideally, sales. While these should definitely be main focuses for any business that wants to leverage social media, there is one area that can sometimes be overlooked. Protecting your brand’s reputation is as important as creating it [...]
Posts Tagged ‘internet marketing agency’
Social Media As Brand Reputation Tool: AT&T / iPhone Disaster
Posted by Mark Simmons on June 22nd, 2009
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AdWords & Google Analytics Say “I Do” (again)
Posted by Mark Simmons on June 19th, 2009
Tracking ROI is a crucial component to successful campaign management. You must have visibility into the performance of each campaign, ad and keyword. Google Analytics is one of the programs that provides this level of insight.
Earlier this week, Google’s AdWords team made a pretty significant announcement regarding Google Analytics. Previously, you could use Google AdWord’s [...]
Use Social Media Sites Like Facebook, Twitter & LinkedIn To Augment Your Job Search
Posted by Mark Simmons on June 16th, 2009
We’ve heard so much about the pervasive power of social media. Many of us Tweet or update our Facebook status and use LinkedIn to connect to co-workers, friends and grow our network. But what some of us are not doing is actually leveraging the potential of our many profiles.
Why SEM Should Be A Part Of Your Digital Media Strategy
Posted by Mark Simmons on June 11th, 2009
In case you haven’t heard the news, we are in the midst of a recession. Normally, that’s a time when budgets are sliced and companies re-assess their priorities. Marketing is one line on the P&L that normally gets a reduction. However, more and more companies have realized that marketing is a necessary expense and while [...]
Google Wave: Awash With Anticipation
Posted by Mark Simmons on June 10th, 2009
Google has introduced a new product for online communication and collaboration. Currently, it’s in the preview stages. You can find out more information at http://wave.google.com/.
Here are some highlights:
Google defines a Wave as “equal parts document and communication”
You can incorporate text, photos, maps, etc
Any participant Can contribute to the conversation and a rewind feature lets you [...]
Bing: What will the future bring for MSN’s newest search engine?
Posted by Mark Simmons on June 8th, 2009
With a name like Bing, it conjures images like a certain crime family boss we all know and love. The much anticipated launch of Microsoft’s Bing happened last week with lots of fanfare. Reportedly, there is an $80 to $100M budget for this campaign. I’ve personally seen ads in a number of places on the [...]
Bing: The Google Killer?
Posted by on May 31st, 2009
In the war for Search supremacy, Microsoft and Yahoo have always lied in the shadow of Google. As an SEM pro, I have my reasons for this: MSN’s lack of volume and Yahoo’s ridiculously bad management decisions. Other may have differing opinions. That said, Google has maintained dominance in most markets across the globe and [...]
Personal Promotion: The New Black?
Posted by Mark Simmons on May 19th, 2009
Let’s face it. In this Web 2.0 society, the easily accessible nature of information can be a huge benefit or a major negative for you. It may not be that someone searching for you finds bad information, even worse, they may find no information at all.
Friends, recruiters, human resource professionals and prospective customers or clients [...]
How Web Analytics Helps You Keep Score
Posted by Mark Simmons on May 18th, 2009
Web analytics provide numerous ways to capture and analyze important data about your business. A web counter is insufficient in understanding how users engage with your site. You’ve written effective ads or created beautifully informative banners or a well-crafted email. Now you need to determine what potential customers are doing after they reach your site.
