The typical characterization of the internet is, at best, the digital wild west. It’s a free realm, a place where the imagination is uninhibited by such petty concerns as law and censorship.
This is a place where users can create and share content, any kind of content, without anyone telling them what to do or how [...]
Posts Tagged ‘google search’
Google Moves to Block Search Results
How will Google Instant Preview Affect You?!
So, its only been four days since search engine master of the universe, Google, launched its latest addition, the Google Instant Preview, but it already has businesses scrambling to redesign websites and search engine users overjoyed. The idea that you can look at a website before actually going to it, is… well… pretty genius.
Instant Google!
Search engine optimization – SEO – is a huge part of a company’s online success. Defined in short, it’s the ability of a company or business to optimize a search engine’s results so as to draw a searcher nearer to them. You want your ads, your services, your business to stand out from the competition. [...]
Search Engine Marketing Drives Results
Previously, I wrote a post entitled Professional Internet Marketing Services Add Value where i gave an overview of several key marketing channels and how utilizing a professional can help avoid the pitfalls and maximize return on your investment. In this post, I will begin my coverage of each channel mentioned in greater detail.
Search engine marketing [...]
New AdWords Feature – Opportunities
Google AdWords has a new tab. It’s appropriately named “Opportunities.” This tab shows you missed clicks because of campaign budget and potential keywords for expansion. Google tested this tab earlier in the Summer and has now released it out of beta.
Kudos to Google for finding ways to save us campaign managers time. This takes what [...]
Google’s “Caffeine” May Provide Just The “Jolt” Google Search Needs
On Monday, Google reported a new “next generation” architecture for Google’s search product. This new search engine looks similar, but provides different results. According to Laurie Sullivan of MediaPost, the engine aims to process faster and more accurate results. There will be a test URL for selected users to try it out and this only [...]
Google Chrome OS: A Blow to Microsoft? Maybe Not!
Google announced Tuesday that they are taking their Chrome browser technology and using as the backbone for a new operating system. In an obvious move to de-throne Microsoft, Google is making another attempt to gain entry into the personal computing world that MS dominates. We’ve seen this before with Google Docs.
The question remains: will it [...]
AdWords & Google Analytics Say “I Do” (again)
Tracking ROI is a crucial component to successful campaign management. You must have visibility into the performance of each campaign, ad and keyword. Google Analytics is one of the programs that provides this level of insight.
Earlier this week, Google’s AdWords team made a pretty significant announcement regarding Google Analytics. Previously, you could use Google AdWord’s [...]
Why SEM Should Be A Part Of Your Digital Media Strategy
In case you haven’t heard the news, we are in the midst of a recession. Normally, that’s a time when budgets are sliced and companies re-assess their priorities. Marketing is one line on the P&L that normally gets a reduction. However, more and more companies have realized that marketing is a necessary expense and while [...]

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