Tracking ROI is a crucial component to successful campaign management. You must have visibility into the performance of each campaign, ad and keyword. Google Analytics is one of the programs that provides this level of insight.
Earlier this week, Google’s AdWords team made a pretty significant announcement regarding Google Analytics. Previously, you could use Google AdWord’s [...]
Posts Tagged ‘digital marketing agency’
AdWords & Google Analytics Say “I Do” (again)
Posted by Mark Simmons on June 19th, 2009
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Use Social Media Sites Like Facebook, Twitter & LinkedIn To Augment Your Job Search
Posted by Mark Simmons on June 16th, 2009
We’ve heard so much about the pervasive power of social media. Many of us Tweet or update our Facebook status and use LinkedIn to connect to co-workers, friends and grow our network. But what some of us are not doing is actually leveraging the potential of our many profiles.
Why SEM Should Be A Part Of Your Digital Media Strategy
Posted by Mark Simmons on June 11th, 2009
In case you haven’t heard the news, we are in the midst of a recession. Normally, that’s a time when budgets are sliced and companies re-assess their priorities. Marketing is one line on the P&L that normally gets a reduction. However, more and more companies have realized that marketing is a necessary expense and while [...]
Google Wave: Awash With Anticipation
Posted by Mark Simmons on June 10th, 2009
Google has introduced a new product for online communication and collaboration. Currently, it’s in the preview stages. You can find out more information at http://wave.google.com/.
Here are some highlights:
Google defines a Wave as “equal parts document and communication”
You can incorporate text, photos, maps, etc
Any participant Can contribute to the conversation and a rewind feature lets you [...]
Bing: What will the future bring for MSN’s newest search engine?
Posted by Mark Simmons on June 8th, 2009
With a name like Bing, it conjures images like a certain crime family boss we all know and love. The much anticipated launch of Microsoft’s Bing happened last week with lots of fanfare. Reportedly, there is an $80 to $100M budget for this campaign. I’ve personally seen ads in a number of places on the [...]
Bing: The Google Killer?
Posted by on May 31st, 2009
In the war for Search supremacy, Microsoft and Yahoo have always lied in the shadow of Google. As an SEM pro, I have my reasons for this: MSN’s lack of volume and Yahoo’s ridiculously bad management decisions. Other may have differing opinions. That said, Google has maintained dominance in most markets across the globe and [...]
Brand Advertising Gets (Really) Creative
Posted by Mark Simmons on May 27th, 2009
I like to keep my eyes out for new ideas and can appreciate the creativity of a well- produced TV ad, a provoking print ad or a clever billboard. While waiting for my flight to Las Vegas in the Raleigh-Durham airport, I noticed the following advertisement for Infrastruxure:
Social Media PPC Ads: Are They Effective?
Posted by Mark Simmons on May 22nd, 2009
These days, the majority of the Social Media conversation is around the no-cost aspect of the medium. Not much time has been spent debating the merits of paid advertising on sites like Facebook, MySpace and LinkedIn. Having run programs on all three for past clients as well as for my own business, I’m curious as to what others have experienced.
Google Beefs Up Search Query Report
Posted by Mark Simmons on May 21st, 2009
To us SEM folks, Google’s Search Query Performance report is something we use to determine what keywords (and match types) are triggering a campaign’s ads. Taking this information, we can then make strategic decisions that impact campaign spend and performance. In the past, many terms would come up grouped as “other unique queries.” Often, this [...]
Personal Promotion: The New Black?
Posted by Mark Simmons on May 19th, 2009
Let’s face it. In this Web 2.0 society, the easily accessible nature of information can be a huge benefit or a major negative for you. It may not be that someone searching for you finds bad information, even worse, they may find no information at all.
Friends, recruiters, human resource professionals and prospective customers or clients [...]
