Let’s face it – trying to get anywhere in social media marketing can be an exciting and hazardous thing. Your business is essentially taking on the role of the door-to-door salesman, catching people in the midst of what they’re doing, in their communities or ‘homes.’ You try to sell a product, generate referrals or leads, [...]
Posts Tagged ‘Brand Marketing’
Social Analytix
Posted by Ryan.Graczkowski on September 25th, 2010
Oreos Uses Facebook To Augment TV Ad
Posted by Jeanine Kutil on September 16th, 2010
The DSRL, otherwise known as Double Stuff Racing League is leading Oreo’s newest cookie campaign. The League is made up of Oreo lovers who race to lick the icing from inside this classic cookie. To promote their newest campaign, Nabisco has hired Eli Manning, famous NFL star, and their own cookie mascot, Stuffy, along with [...]
Online Deals: The New Coupons
Posted by Ryan.Graczkowski on September 3rd, 2010
Let’s face it – one of the easiest ways to get consumers to pay attention to you is to offer your initial services at a discount. The vehicle of this discount is usually the coupon. Coupons are awesome: they have your company name, the service you provide, and a discount. Not only can you build [...]
Posted in Brand Marketing, Mobile Marketing, Social Media Marketing 
Tags: brand advertising, Brand Marketing, Google, iad, social media 
3 Comments »Lessons to Learn From Top Facebook Brands
Posted by Ryan.Graczkowski on August 18th, 2010
This blog has mentioned before how brand marketing works. It’s a matter of conversation and interaction with the people you want to buy your brand. It involves social media and forging connections with your clientele.
You shouldn’t necessarily believe it because this blog is saying so. You should have some hard evidence to back that up. [...]
Posted in Brand Marketing, Google, Social Media Marketing Tags: brand advertising, Brand Marketing, facebook, Google, social media, Starbucks 1 Comment »Brand Marketing, Interrupted
Posted by Ryan.Graczkowski on July 28th, 2010
It’s a simple idea, really. Sales in the social media world should be about conversation. It should be about engaging the consumer in a meaningful way, because doing so allows your brand to stand out. Your brand marketing becomes something distinct in its ability to reach out to others. That’s the idea.
It’s simple. It’s so [...]
Posted in Brand Marketing, Digital Marketing, Social Media Marketing Tags: apple, Brand Marketing, Digital Marketing, Google, social media, twitter 1 Comment »Lifestyles of the Rich and Famous
Posted by Ryan.Graczkowski on July 23rd, 2010
So, in a recent bit of news that should surprise no one, Apple’s profits are way up. The company has just posted its third quarter earnings, and reported a 78% increase in its profits. This has increased its revenue by 61%, meaning that it made $15.7 billion.
You can’t peg it on the iPhone 4 alone. [...]
Posted in Brand Marketing, Mobile, mobile applications Tags: apple, Brand Marketing, iphone, mobile advertising, mobile applications 4 Comments »What Are The Winners Doing?
Posted by Ryan.Graczkowski on July 16th, 2010
So, as a businessman or woman you will be familiar with the concept of checking the competition. Or if you have worked retail. Bottom line is, you know about finding out what other people are doing that works.
Pricewaterhouse Cooper’s financial report is such a document. It is relevant to us in that part of the [...]
Do What Dew Did and See What Got Done
Posted by Ryan.Graczkowski on June 30th, 2010
MediaPost today produced an article chronicling the results of the ‘Dewmocracy’ Movement. Mountain Dew decided to do something a little different. Instead of a long, drawn-out brand advertising blitz, they decided on something a touch more spontaneous.
They embarked on a 30-day, 69 city grassroots promotional tour.
As you may have heard, Pepsi Co. has decided to [...]
Publishers and the iPad
Posted by Ryan.Graczkowski on June 18th, 2010
Some of the earlier posts that have been written have taken something of a challenging tone. There has been a lot of talk of projected totals and what it all could mean and why mobile ad technology is more than just an awesome idea. None of that really addresses a real question: what does it [...]
Social Media Housecleaning Tips
Posted by Mark Simmons on June 23rd, 2009
I was looking at my followers on Twitter and it hit me: I don’t need to have certain people following me just to increase my numbers. As we get a stronger hold on Social Media measurement metrics and determine what is important, the old “quality over quantity” adage holds true. One of the major metrics [...]
