For the uninitiated, video games have come a long way since the days of Pong. They are no longer simple repetitive tasks, dressed in sprites, accompanied by remixed bleeps and bloops, and mastered to achieve a high score that comes with a treasure chest of bragging rights. They have become a means of interactive storytelling.
In [...]
Posts Tagged ‘Brand Marketing’
Product Placement…In Video Games?
Posted by Brandan Jones on September 26th, 2011
Marketing a Feeling
Posted by Brandan Jones on September 15th, 2011
Standard operating procedure (SOP) when it comes to marketing seems to indicate introducing the product first and foremost into the consciousness of its intended audience.
Next, SOP traditionally introduces the features and their advantages of said product against and over its competitors to further sway curiosity into purchasing power.
Finally, SOP seems to indicate that profit in [...]
Top 5 Facebook Uses for the Entertainment Industry
Posted by Ryan.Graczkowski on July 13th, 2011
Google+ might be the new thing, but it’s still going to take time for businesses to get used to it. So for the moment, let’s go back to Facebook. Facebook still offers a huge amount of utility for businesses to take advantage of.
But not just businesses. It’s also for the entertainment industry. Sure, some of [...]
Posted in Social Media Marketing 
Tags: brand advertising, Brand Marketing, facebook, Google, linkedin, marcis interactive 
No Comments »Top 5 Reasons Your Business Should Be Using Social Media
Posted by Ryan.Graczkowski on June 1st, 2011
Social media marketing represents a new paradigm. A new way of doing things. We’ve been writing about it for a while but the fact of the matter is that it still has a lot of untapped potential. Companies all over the place are waking up to the fact that building relationships with the customers is [...]
Marketing At the Speed of Change
Posted by Ryan.Graczkowski on May 18th, 2011
As marketers, you know that there are a lot of times when the name of the game is speed. How fast you can get back to people in those conversations, how quickly you can let people know about your promotions, etc.
Websites are regarded as the best possible solution, from a digital marketing standpoint, because it’s [...]
News: The Man Is Stepping In… And Nothing Has Changed
Posted by Ryan.Graczkowski on May 10th, 2011
All right, let’s get one thing straight. This is a business blog. This is not a political place, and we aren’t attempting to come down for or against The Man in any particular way. Nonetheless, if news should come along where the government decides they want to do something, and it affects your digital marketing [...]
ZYR Vodka taps marCis interactive for Social Media & Email
Posted by on April 26th, 2011
Miami-based ZYR Vodka has selected marCis interactive to grow their social media and email marketing efforts.
ZYR Vodka is a premium spirit brand on shelves in 6 states – NY, NJ, FL, CT, GA & IL. The campaigns will focus on growing their Facebook page to improve customer engagement, increase their brand’s exposure and create general [...]
March Madness Marketing: Making Marks in a Mad Month
Posted by Ryan.Graczkowski on March 18th, 2011
So, it’s on. March Madness 2011 has started up again. Time to dig out the brackets and head to the bars, so we can all whoop and holler while our dreams soar and are crushed all at once. It will be a heck of a time, costing US businesses a whopping $1.8 billion in productivity [...]
Doritos Super Bowl Commercial Competition
Posted by Mark Simmons on February 16th, 2011
For the past few years, Doritos and Pepsi MAX have incorporated social media into their campaign to find the perfect Super Bowl commercials. Hundreds of everyday people along with film makers and digital affects artists create and enter the funniest concept on the Crash The Super Bowl website.
Posted in Brand Marketing Tags: brand advertising, Brand Marketing, Super Bowl, twitter No Comments »The Savings in the Machine
Posted by Ryan.Graczkowski on October 14th, 2010
Google’s got big ideas. Nobody, but nobody, would dispute that. But their ideas are bigger than we tend to give them credit for. But they’ve got a new idea in the works, something that could absolutely change how companies run their business.
Google is planning to release tools to automate the advertising process. The tools – [...]
Posted in Brand Marketing, Digital Marketing, Google, Web Analytics Tags: Brand Marketing, Digital Marketing, Google, keyword strategy, social media 1 Comment »
