Let’s face it – one of the easiest ways to get consumers to pay attention to you is to offer your initial services at a discount. The vehicle of this discount is usually the coupon. Coupons are awesome: they have your company name, the service you provide, and a discount. Not only can you build [...]
Posts Tagged ‘brand advertising’
Online Deals: The New Coupons
Posted by Ryan.Graczkowski on September 3rd, 2010
Posted in Brand Marketing, Mobile Marketing, Social Media Marketing 
Tags: brand advertising, Brand Marketing, Google, iad, social media 
3 Comments »Lessons to Learn From Top Facebook Brands
Posted by Ryan.Graczkowski on August 18th, 2010
This blog has mentioned before how brand marketing works. It’s a matter of conversation and interaction with the people you want to buy your brand. It involves social media and forging connections with your clientele.
You shouldn’t necessarily believe it because this blog is saying so. You should have some hard evidence to back that up. [...]
Posted in Brand Marketing, Google, Social Media Marketing Tags: brand advertising, Brand Marketing, facebook, Google, social media, Starbucks 1 Comment »Beat The Big Ones At Their Own Game
Posted by Ryan.Graczkowski on August 4th, 2010
Here at marCis interactive, it’s been noted that small businesses looking to get a jump – be it through ads, social media marketing, search engine optimization, what have you – have a significant obstacle to getting there. That obstacle would be the big businesses.
It seems like a pretty stacked deck. They have millions of dollars [...]
Do What Dew Did and See What Got Done
Posted by Ryan.Graczkowski on June 30th, 2010
MediaPost today produced an article chronicling the results of the ‘Dewmocracy’ Movement. Mountain Dew decided to do something a little different. Instead of a long, drawn-out brand advertising blitz, they decided on something a touch more spontaneous.
They embarked on a 30-day, 69 city grassroots promotional tour.
As you may have heard, Pepsi Co. has decided to [...]
Social Media As Brand Reputation Tool: AT&T / iPhone Disaster
Posted by Mark Simmons on June 22nd, 2009
A lot of attention has been placed on Social Media as a medium for brand awareness, advertising and ideally, sales. While these should definitely be main focuses for any business that wants to leverage social media, there is one area that can sometimes be overlooked. Protecting your brand’s reputation is as important as creating it [...]
Nike & Vitamin Water Shelve Kobe Bryant / LeBron James Puppet & Debate Ads
Posted by Mark Simmons on June 1st, 2009
The most anticipated matchup in the NBA playoffs will have to wait until another year. Now that the Cleveland Cavaliers have lost to the Orlando Magic, the “man child” LeBron James, marketing powerhouse, will have to wait his turn and 3-time NBA champion Kobe Bryant will take center stage.
No one is feeling the hurt more [...]
Posted in Brand Marketing Tags: brand advertising, Brand Marketing, Digital Marketing, internet marketing, lebron, nike 6 Comments »Brand Advertising Gets (Really) Creative
Posted by Mark Simmons on May 27th, 2009
I like to keep my eyes out for new ideas and can appreciate the creativity of a well- produced TV ad, a provoking print ad or a clever billboard. While waiting for my flight to Las Vegas in the Raleigh-Durham airport, I noticed the following advertisement for Infrastruxure:
