For the uninitiated, video games have come a long way since the days of Pong. They are no longer simple repetitive tasks, dressed in sprites, accompanied by remixed bleeps and bloops, and mastered to achieve a high score that comes with a treasure chest of bragging rights. They have become a means of interactive storytelling.
In [...]
Posts Tagged ‘brand advertising’
Product Placement…In Video Games?
Posted by Brandan Jones on September 26th, 2011
Marketing a Feeling
Posted by Brandan Jones on September 15th, 2011
Standard operating procedure (SOP) when it comes to marketing seems to indicate introducing the product first and foremost into the consciousness of its intended audience.
Next, SOP traditionally introduces the features and their advantages of said product against and over its competitors to further sway curiosity into purchasing power.
Finally, SOP seems to indicate that profit in [...]
Top 5 Facebook Uses for the Entertainment Industry
Posted by Ryan.Graczkowski on July 13th, 2011
Google+ might be the new thing, but it’s still going to take time for businesses to get used to it. So for the moment, let’s go back to Facebook. Facebook still offers a huge amount of utility for businesses to take advantage of.
But not just businesses. It’s also for the entertainment industry. Sure, some of [...]
Posted in Social Media Marketing 
Tags: brand advertising, Brand Marketing, facebook, Google, linkedin, marcis interactive 
No Comments »5 Ways Twitter Makes Marketing Work
Posted by Ryan.Graczkowski on June 28th, 2011
Twitter is big news these days for marketers. It’s still the same idea, essentially, as an RSS feed, but it’s a million times more accessible. And because of that accessibility, people love to follow it. That gives you another avenue to have a conversation and to deal with people.
It’s worth pointing out. Especially given that [...]
Posted in Social Media Marketing Tags: brand advertising, facebook, marcis interactive, social media, twitter, Web Analytics No Comments »Looking For A Beach Getaway This Summer? Corona May Have Your Answer
Posted by Ryan.Graczkowski on May 20th, 2011
We’ve all seen Charlie and the Chocolate Factory, right? Willy Wonka, eccentric entrepreneur and lover of chocolate sets up his biggest promotion to date. Using his worldwide distribution network, he sets out five golden tickets inside. These golden tickets represent a trip to his factory, and opportunity to see the inner workings of the business.
Obviously, [...]
City of Philadelphia Kicking Off New Ad Campaign
Posted by Ryan.Graczkowski on May 13th, 2011
Who likes food?
I do. I like food a lot. Here in Raleigh, it’s been described by a chef friend of mine as a foodie’s paradise. The reason for it is that it’s a place where there are tons of different restaurants. Not just in terms of how many different restaurants there are, but in terms [...]
News: The Man Is Stepping In… And Nothing Has Changed
Posted by Ryan.Graczkowski on May 10th, 2011
All right, let’s get one thing straight. This is a business blog. This is not a political place, and we aren’t attempting to come down for or against The Man in any particular way. Nonetheless, if news should come along where the government decides they want to do something, and it affects your digital marketing [...]
The Dark Side of Twitter
Posted by Ryan.Graczkowski on March 30th, 2011
So, this blog has a habit of talking about all the good that Twitter and other forms of social media can do for a business. It’s what we do, and what we’re here for. Yet, at the same time, we would be remiss if we didn’t inform you of some of the things that are [...]
Doritos Super Bowl Commercial Competition
Posted by Mark Simmons on February 16th, 2011
For the past few years, Doritos and Pepsi MAX have incorporated social media into their campaign to find the perfect Super Bowl commercials. Hundreds of everyday people along with film makers and digital affects artists create and enter the funniest concept on the Crash The Super Bowl website.
Posted in Brand Marketing Tags: brand advertising, Brand Marketing, Super Bowl, twitter No Comments »Oreos Uses Facebook To Augment TV Ad
Posted by Jeanine Kutil on September 16th, 2010
The DSRL, otherwise known as Double Stuff Racing League is leading Oreo’s newest cookie campaign. The League is made up of Oreo lovers who race to lick the icing from inside this classic cookie. To promote their newest campaign, Nabisco has hired Eli Manning, famous NFL star, and their own cookie mascot, Stuffy, along with [...]
