It is official: Apple has unleashed its new, seventh pillar of the iOS. Termed ‘iAd,’ it utilizes an entirely new interface that will be built into the apps themselves rather than exist as a separate piece.
You heard right. This is advertising that is designed to be unobtrusive. It does not interrupt the user’s app experience, [...]
Posts Tagged ‘apple’
iAds – Apple’s Next Step in Advertising
Posted by Ryan.Graczkowski on July 2nd, 2010
Posted in Mobile, Mobile Marketing, mobile applications 
Tags: apple, iad, ipad, iphone, mobile advertising 
No Comments »marCis interactive Partners with Zco Corporation to Provide Cutting-Edge Mobile Application Development
Posted by on June 28th, 2010
This partnership deepens the agency’s ability to provide increased value to clients wanting greater exposure in the mobile arena. Smartphone usage has grown exponentially and with the “always on” mentality, the opportunity to reach new customers or connect with existing ones, has never been greater.
RALEIGH, NC, June 28, 2010 – marCis interactive, a full service [...]
Publishers and the iPad
Posted by Ryan.Graczkowski on June 18th, 2010
Some of the earlier posts that have been written have taken something of a challenging tone. There has been a lot of talk of projected totals and what it all could mean and why mobile ad technology is more than just an awesome idea. None of that really addresses a real question: what does it [...]
Google and Apple At It Again Over Nothing New
Posted by Ryan.Graczkowski on June 11th, 2010
Google and Apple find themselves at odds concerning marketing rights on mobile devices. More specifically, Apple has passed rules that could potentially ban Google from being able to produce ads in iPhones and iPad applications.
More specifically, Apple amended rules regarding the development of apps for the new iOS. The new language of the rules suggests [...]
iPhone: The Next Generation
Posted by Ryan.Graczkowski on June 9th, 2010
Apple on Monday went boldly where only Sprint has gone before. Apple announced the new 4G iPhone, and with it a slew of new features. These include a forward-facing camera for video chat, higher resolution screens, and longer battery life.
How big is this? Just ask Steve Jobs, who said it:
the biggest leap we’ve taken since [...]
Yahoo/Nokia Partnership Targets Google and Apple
Posted by Ryan.Graczkowski on May 27th, 2010
Yahoo and Nokia announced on Monday, May 24, that they will teaming up to provide services for each other. Yahoo, which is king of display advertising, will exclusively power email and chat in Nokia’s Internet browser, Ovi. Nokia, in turn, is to provide a map application for Yahoo to use.
Posted in Mobile Marketing Tags: android, apple, display advertising, Google, ipad, iphone, mobile advertising, Mobile Marketing, nokia, yahoo 1 Comment »
