Standard operating procedure (SOP) when it comes to marketing seems to indicate introducing the product first and foremost into the consciousness of its intended audience.
Next, SOP traditionally introduces the features and their advantages of said product against and over its competitors to further sway curiosity into purchasing power.
Finally, SOP seems to indicate that profit in [...]
Posts Tagged ‘apple’
Marketing a Feeling
Posted by Brandan Jones on September 15th, 2011
Top 5 Reasons to Use Mobile Marketing
Posted by Ryan.Graczkowski on June 23rd, 2011
So, you remember back when the internet was first becoming popular? You remember how businesses would post their information online and make a sort of brochure of themselves back in the day? And do you remember how revolutionary that was, having a website?
It’d be easy to forget. The internet has become so ubiquitous that the [...]
5 Ways To Optimize Your Website Conversion
Posted by Ryan.Graczkowski on June 10th, 2011
We know what it is that you want. You want the most that you can get out of your website conversion. In other words, you want to be sure that the people who are coming to visit aren’t just visiting. You want to know that you’re making some headway with them and building your business.
It’s [...]
Posted in Website Optimization 
Tags: Amazon, apple, marcis interactive, Search Engine Marketing, sem, social media 
No Comments »Price Check Aisle…. Mobile Phone?
Posted by Jeanine Kutil on November 24th, 2010
Gearing up for the holiday season? Black Friday is just around the corner! To help ease the stress and the strain on your pockets, check out the newest mobile app from Amazon. Apps like, Price Check by Amazon, can be used to shop online, check your personal account, and most importantly, compare prices this holiday. [...]
Posted in mobile applications Tags: Amazon, amazon.com, apple, bar code, holidays, iphone, itunes, mpbile apps, scan, shopping 6 Comments »We’ve Got Your iPad Apps
Posted by Jeanine Kutil on October 27th, 2010
If you haven’t had a chance to check out the iPad, Apple’s latest addition to their world famous product line, here’s a few reasons why you might want to start now. The iPad is a 9.56 x 7.47 x .5 inch, lightweight handheld device, which allows the user to do almost everything they would from [...]
Posted in Mobile Tags: android, apple, blackberry, ipad, iPod, marcis interactive, mobile apps, Mobile Marketing No Comments »Into the Breach: Retailers Need to Improve at Mobile
Posted by Ryan.Graczkowski on October 9th, 2010
Let’s face it: in a world where you have to compete with the big retailers, you would want to know about one of their weaknesses, right? Not necessarily in the sense of wanting some kind of good news, but in the sense of wanting to know where the competition is weak. You need that information. [...]
Posted in Mobile, Mobile Marketing, Website Optimization, mobile applications Tags: android, apple, ipad, iphone, mobile applications, Mobile Marketing 1 Comment »Motally Totally Taken by Nokia
Posted by Ryan.Graczkowski on August 25th, 2010
Usually, the talk in these here parts is about the iPhone or the Android and what Apple and Google are doing to make themselves more known in an already-saturated market. It’s easy to forget about Nokia in the midst of all this, which would be a mistake. After all, the company has 40% saturation in [...]
Posted in Mobile, Mobile Marketing, mobile applications Tags: android, apple, Google, ipad, iphone, Mobile Marketing, nokia No Comments »Beat The Big Ones At Their Own Game
Posted by Ryan.Graczkowski on August 4th, 2010
Here at marCis interactive, it’s been noted that small businesses looking to get a jump – be it through ads, social media marketing, search engine optimization, what have you – have a significant obstacle to getting there. That obstacle would be the big businesses.
It seems like a pretty stacked deck. They have millions of dollars [...]
Brand Marketing, Interrupted
Posted by Ryan.Graczkowski on July 28th, 2010
It’s a simple idea, really. Sales in the social media world should be about conversation. It should be about engaging the consumer in a meaningful way, because doing so allows your brand to stand out. Your brand marketing becomes something distinct in its ability to reach out to others. That’s the idea.
It’s simple. It’s so [...]
Posted in Brand Marketing, Digital Marketing, Social Media Marketing Tags: apple, Brand Marketing, Digital Marketing, Google, social media, twitter 1 Comment »Lifestyles of the Rich and Famous
Posted by Ryan.Graczkowski on July 23rd, 2010
So, in a recent bit of news that should surprise no one, Apple’s profits are way up. The company has just posted its third quarter earnings, and reported a 78% increase in its profits. This has increased its revenue by 61%, meaning that it made $15.7 billion.
You can’t peg it on the iPhone 4 alone. [...]
Posted in Brand Marketing, Mobile, mobile applications Tags: apple, Brand Marketing, iphone, mobile advertising, mobile applications 4 Comments »
