Mobile is serious business. Seriously. B.L. Ochman, of AdvertisingAge – henceforth referred to as AdAge – has compiled a list of 53 reasons why mobile marketing is the way to go. The article is a fascinating read of reasons why. For those of you who aren’t interested in reading the full piece, there are still some points that need to be brought to your attention.

First: Mobile is growing exponentially. The more growth there is, the greater the opportunity for revenue. Mobile advertising is sure to see increased dividends for individuals who take quick advantage of it.

Businesses that choose to wait on this opportunity will face increasing difficulties. This is because, as the technology continues to saturate the culture, the growth of the medium will get slower. As the medium does, so do your opportunities.

Another thing to consider: this blog has mentioned before about having a website that is optimized for mobile use as well as Internet access. Ochman makes a very good point in saying that this is only the first step. She interprets mobile as any kind of business content that can be communicated via the Internet, including vocal, data, and video. It’s not enough just to have a mobile-friendly website. You also have to be able to utilize all the different types of content effectively.

After all, you’re not dealing with a static set of numbers. These are people you’re dealing with. They’ll use their Androids and their iPhones for anything and everything. They’ll check their business transactions, and they will make further ones from the comfort of the mobile device. It does seem like common sense, but if you don’t make this interesting then you won’t see much revenue for your trouble. And that’s the whole point, right?

Along those same lines, another thing to keep in mind is that the top function of mobile is ’search.’ That’s right. This isn’t just about you pumping out as much information as you can. The other part of the game is developing mobile applications; also, putting them out in such a way that they can be easily found and meet the prospective client’s needs.

And here’s the neat thing about mobile devices. They actually put you in a position to really tailor an app to a customer’s needs. It is entirely possible for you to know a client’s location, and basing your targeting on that information is a key distinction between mobile and normal Internet marketing. You are free to determine what would best suit the client at any given moment based on where they are and what they’re doing.

Of course, there’s the flip side to that as well. You have to make it worth a customer’s while to give the information concerning where they are. That means that, whatever you do to reach out to these customers, it has to present them with utility and privacy. If you give them a tangible benefit for communicating that information, they will reciprocate for you.

Perhaps the presentation below can say it better.