Usually, the talk in these here parts is about the iPhone or the Android and what Apple and Google are doing to make themselves more known in an already-saturated market. It’s easy to forget about Nokia in the midst of all this, which would be a mistake. After all, the company has 40% saturation in the world market – in other words, they control the greater portion of the open market. If you want a worldwide market, they represent a considerable avenue that should not be ignored.

Still, here in the U.S., it’s easy to forget about them. Nokia is working to correct that.

Nokia recently announced the acquisition of Motally, an analytics company. Its Tracker app has support across iPad, iPhone, BlackBerry, and the Android phones. Nokia has plans to adapt this app for its own platforms. More to the point, the plan is for mobile platforms in the U.S. It’s an analytics app. In turn, this will allow clients to optimize their budgets for Nokia apps.

This represents yet another attempt by the company to get a grasp on the behavior of American consumers. To quote Noah Elkin, senior analyst for eMarketer:

Nokia is a top global brand, but isn’t as much of a player in the U.S. because they either sell low-end phones or very high end without carrier subsidies… Globally, Nokia has approximately half of the smartphone subscriber market and about 40% penetration.

Further, Elkin believes that this acquisition is part of a larger attempt to get into the American market. The company is currently spending $593 billion this year in advertising, and is projected to be spending $1.6 billion in 2013, according to eMarketer.

This in turn represents another opportunity for American marketers and advertisers to reach into the world market. 500 million users accessed the Internet from mobile devices in 2009, up from 100 million in 2005. The projections indicate an increase to 1.4 billion users by 2014. That is a significant market to play with.

Just consider: Japan, for instance, accounted for 53% of spending on mobile devices in 2009. Mobile devices accounted for 60% of Internet access in the entire country.

Most of the recent posts here have been about social media and their impacts on marketing. Even so, it would be foolish to forget about mobile marketing. This is a market that, for all intents and purposes, is set to continue growing for the next year. PricewaterhouseCoopers predicts that this trend will perform as such based on the fact that mobile devices are set to achieve market saturation within the next year.

The global market represents the next step. Not only that, there will be more to analyze. Television programming is spreading to mobile devices – 20 million watchers in South Korea last year, projected to 30 million in 2014. Nokia’s move is calculated to give them and their clients such insights.

For example, being able to link consumer behavior with location and the time of day? It’s a powerful combination. And that’s just one possibility. There will be more. It remains to be seen whether Nokia will emerge as a powerful force in the U.S. But, for the moment, they appear to be on the right track.