We know what it is that you want. You want the most that you can get out of your website conversion. In other words, you want to be sure that the people who are coming to visit aren’t just visiting. You want to know that you’re making some headway with them and building your business.
It’s [...]
Archive for the ‘Website Optimization’ Category
5 Ways To Optimize Your Website Conversion
Posted by Ryan.Graczkowski on June 10th, 2011
Posted in Website Optimization 
Tags: Amazon, apple, marcis interactive, Search Engine Marketing, sem, social media 
No Comments »The Top 5 Reasons Why Google Adwords PPC Campaigns Fail
Posted by Ryan.Graczkowski on June 8th, 2011
Let’s face it: sometimes, PPC works, and sometimes it doesn’t. There are no guarantees in this kind of work. Still, there is no denying that the game has definitely changed and taken on a much more competitive aspect. More and more companies are competing for the same keywords, which drives the price up. You couple [...]
Top 5 Ways LinkedIn Helps Your Business With Generating Leads
Posted by Ryan.Graczkowski on June 2nd, 2011
LinkedIn is kind of like Facebook, only instead of it being devoted to things like drinking and hook-ups and stalking and shame, it’s dedicated to business. It’s an employee and business networking site that makes use of the social media paradigm as a new way to build relationships.
Naturally, since it’s a business relationship, it’s about [...]
Myspace is Back In The Game
Posted by Ryan.Graczkowski on May 27th, 2011
And just when we’d written off Myspace as unable to compete with Facebook. It looks like they found their way after all. A new study has suggested that while Facebook and Twitter are huge draws, that the web is massively in love with the kind of professionally produced content that attracts users to using media [...]
Let’s Talk – A Lesson in Social Media
Posted by Ryan.Graczkowski on April 6th, 2011
It’s all fine and good for us here to talk to you about how you should be doing something – about how you should be looking to have conversations with your clientele, and how to deepen these relationships. It sounds so simple.
But, if you’ve been trying at it for a while now, you know that [...]
Into the Breach: Retailers Need to Improve at Mobile
Posted by Ryan.Graczkowski on October 9th, 2010
Let’s face it: in a world where you have to compete with the big retailers, you would want to know about one of their weaknesses, right? Not necessarily in the sense of wanting some kind of good news, but in the sense of wanting to know where the competition is weak. You need that information. [...]
Posted in Mobile, Mobile Marketing, Website Optimization, mobile applications Tags: android, apple, ipad, iphone, mobile applications, Mobile Marketing 1 Comment »Liking Facebook ‘Likers?’ Good.
Posted by Ryan.Graczkowski on October 2nd, 2010
It’s easy to mock the notion of ‘liking’ something on Facebook, if you think about it. As the social media phenomenon continues and as we, as people, continue to substitute it for our interactions, the function of ‘liking’ takes on a whole new meaning.
It’s not just a matter of saying to others that you enjoy [...]
Posted in Social Media Marketing, Web Analytics, Website Optimization Tags: facebook, like, likers, social media, Social Media Marketing No Comments »Yahoo Taking New Initiative
Posted by Ryan.Graczkowski on September 22nd, 2010
Google Instant is, for better or worse, the future. Instantaneous searches that pander to the new shortened attention spans of Generation Y are a brilliant stroke that we expect from a brilliant company. They set the trends. And now that they’ve set the bar here, it looks like there are other companies that want to [...]
Twitter For The Rest Of Us
Posted by Ryan.Graczkowski on September 17th, 2010
Twitter. Who’d have thought, right? It shouldn’t be that popular, summarizing your thoughts and emotions into a single 140 character statement. And yet here it is, and has been for some time now. Frankly, given how popular it is, you wouldn’t think an overhaul would be necessary.
But here it is. Evan Williams, the founder of [...]
Move to Mobile, or Move Out of the Way
Posted by Ryan.Graczkowski on September 1st, 2010
Mobile is serious business. Seriously. B.L. Ochman, of AdvertisingAge – henceforth referred to as AdAge – has compiled a list of 53 reasons why mobile marketing is the way to go. The article is a fascinating read of reasons why. For those of you who aren’t interested in reading the full piece, there are still [...]
