Tracking ROI is a crucial component to successful campaign management. You must have visibility into the performance of each campaign, ad and keyword. Google Analytics is one of the programs that provides this level of insight.
Earlier this week, Google’s AdWords team made a pretty significant announcement regarding Google Analytics. Previously, you could use Google AdWord’s [...]
Archive for the ‘Web Analytics’ Category
AdWords & Google Analytics Say “I Do” (again)
Posted by Mark Simmons on June 19th, 2009
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How Web Analytics Helps You Keep Score
Posted by Mark Simmons on May 18th, 2009
Web analytics provide numerous ways to capture and analyze important data about your business. A web counter is insufficient in understanding how users engage with your site. You’ve written effective ads or created beautifully informative banners or a well-crafted email. Now you need to determine what potential customers are doing after they reach your site.
