Web Analytics is a really cool internet way of saying that you’re tracking your results. It’s the exact same kind of thing you’d see on a sales sheet or on any of those records, except that it’s online.
Still, if you’re involved in digital marketing, it’s important. For one thing, it’s your results. For another thing, [...]
Archive for the ‘Web Analytics’ Category
Top 5 Ways to Improve Marketing with Web Analytics
Posted by Ryan.Graczkowski on July 14th, 2011
Posted in Web Analytics 
Tags: Digital Marketing, Email Marketing, Google, marcis interactive, Web Analytics 
No Comments »Top 5 Ways LinkedIn Helps Your Business With Generating Leads
Posted by Ryan.Graczkowski on June 2nd, 2011
LinkedIn is kind of like Facebook, only instead of it being devoted to things like drinking and hook-ups and stalking and shame, it’s dedicated to business. It’s an employee and business networking site that makes use of the social media paradigm as a new way to build relationships.
Naturally, since it’s a business relationship, it’s about [...]
Social Media Examined
Posted by Ryan.Graczkowski on April 21st, 2011
This is going to be an article about the numbers. Translation: get excited.
Social Media Examiner has released a new study about the importance of social media – what role it’s playing, its perceived importance, etc. – and the findings are conclusive. Love it or lump it, social media is here to stay.
The Stories We Tell
Posted by Ryan.Graczkowski on April 20th, 2011
So, let’s talk about something that’s near and dear to any writer’s heart. I am of course referring to readers.
Oh go ahead and laugh it up! You’re looking for people to talk with and hopefully also sell to. You’re not looking for readers. And of course with us having this conversation, why would you care [...]
Posted in Digital Marketing, Social Media Marketing, Web Analytics Tags: facebook, Google, marcis interactive, social media, twitter, yahoo No Comments »All Conversations Need a Good Listener
Posted by Ryan.Graczkowski on April 14th, 2011
So, let’s face it. In a conversation, there are two participants – there’s the speaker, and there’s the listener. Having the conversation, and having it successfully, relies on listening and responding in a manner that indicates that, yes, you’re paying attention.
The conversation you’re trying to have in social media can be infinitely more complicated. Not [...]
The Savings in the Machine
Posted by Ryan.Graczkowski on October 14th, 2010
Google’s got big ideas. Nobody, but nobody, would dispute that. But their ideas are bigger than we tend to give them credit for. But they’ve got a new idea in the works, something that could absolutely change how companies run their business.
Google is planning to release tools to automate the advertising process. The tools – [...]
Posted in Brand Marketing, Digital Marketing, Google, Web Analytics Tags: Brand Marketing, Digital Marketing, Google, keyword strategy, social media 1 Comment »Liking Facebook ‘Likers?’ Good.
Posted by Ryan.Graczkowski on October 2nd, 2010
It’s easy to mock the notion of ‘liking’ something on Facebook, if you think about it. As the social media phenomenon continues and as we, as people, continue to substitute it for our interactions, the function of ‘liking’ takes on a whole new meaning.
It’s not just a matter of saying to others that you enjoy [...]
Posted in Social Media Marketing, Web Analytics, Website Optimization Tags: facebook, like, likers, social media, Social Media Marketing No Comments »Social Analytix
Posted by Ryan.Graczkowski on September 25th, 2010
Let’s face it – trying to get anywhere in social media marketing can be an exciting and hazardous thing. Your business is essentially taking on the role of the door-to-door salesman, catching people in the midst of what they’re doing, in their communities or ‘homes.’ You try to sell a product, generate referrals or leads, [...]
Twitter For The Rest Of Us
Posted by Ryan.Graczkowski on September 17th, 2010
Twitter. Who’d have thought, right? It shouldn’t be that popular, summarizing your thoughts and emotions into a single 140 character statement. And yet here it is, and has been for some time now. Frankly, given how popular it is, you wouldn’t think an overhaul would be necessary.
But here it is. Evan Williams, the founder of [...]
Analytics Suite for Twitter – It’s a Hoot!
Posted by Ryan.Graczkowski on September 15th, 2010
This blog has been harping a little bit before about monitoring ROI. It’s crucial that you do. Monitoring your ROI is one of the ways you have to make sure that what you’re doing actually matters. You can make sure that you target your ads to the right people and check where your campaign has [...]
Posted in Brand Marketing, Web Analytics Tags: facebook, foursquare, google analytics, HootSuite, linkedin, twitter No Comments »
