All right, let’s get one thing straight. This is a business blog. This is not a political place, and we aren’t attempting to come down for or against The Man in any particular way. Nonetheless, if news should come along where the government decides they want to do something, and it affects your digital marketing [...]
Archive for the ‘Social Media Marketing’ Category
News: The Man Is Stepping In… And Nothing Has Changed
Posted by Ryan.Graczkowski on May 10th, 2011
Wear The Glove And Wear It Well
Posted by Ryan.Graczkowski on May 5th, 2011
When it comes to speaking about digital marketing and how the process works on Facebook versus the local newspaper is a different ballgame, I feel fairly justified in saying that we’re dealing with two different paradigms. By this I mean that we’re dealing with two totally different manners of approach, each with different possibilities as [...]
Secret Shopping: It’s Not Just For Physical Stores
Posted by Ryan.Graczkowski on May 3rd, 2011
So you probably know what secret shopping is. In case you don’t, it’s having someone be paid to wander through your store to see if your service is everything it was promised to be. They can be annoying, particularly because they probably don’t buy anything, but they make up for it with their insights into [...]
Old Tricks in a New Market
Posted by Ryan.Graczkowski on April 29th, 2011
Right. So you you’re probably looking at the picture of this book and you’re thinking, ‘What in the world are these people at marCis up to? I don’t have time for old-fashioned books. I need quick answers!’
Careful, though. This isn’t just some old book. This is pretty much the old book when it comes to [...]
VivaKi Creates Official Social Media Post
Posted by Ryan.Graczkowski on April 27th, 2011
Well, well, well. Looks like someone’s been reading our blog again. You may remember our post from April 21 of this year. In it, we spoke about the need that companies have for a dedicated post for social media advice. And what can I say? It looks like someone’s decided to heed our advice.
The company [...]
ZYR Vodka taps marCis interactive for Social Media & Email
Posted by on April 26th, 2011
Miami-based ZYR Vodka has selected marCis interactive to grow their social media and email marketing efforts.
ZYR Vodka is a premium spirit brand on shelves in 6 states – NY, NJ, FL, CT, GA & IL. The campaigns will focus on growing their Facebook page to improve customer engagement, increase their brand’s exposure and create general [...]
Social Media Examined
Posted by Ryan.Graczkowski on April 21st, 2011
This is going to be an article about the numbers. Translation: get excited.
Social Media Examiner has released a new study about the importance of social media – what role it’s playing, its perceived importance, etc. – and the findings are conclusive. Love it or lump it, social media is here to stay.
The Stories We Tell
Posted by Ryan.Graczkowski on April 20th, 2011
So, let’s talk about something that’s near and dear to any writer’s heart. I am of course referring to readers.
Oh go ahead and laugh it up! You’re looking for people to talk with and hopefully also sell to. You’re not looking for readers. And of course with us having this conversation, why would you care [...]
Posted in Digital Marketing, Social Media Marketing, Web Analytics 
Tags: facebook, Google, marcis interactive, social media, twitter, yahoo 
No Comments »A High-Flying Idea
Posted by Ryan.Graczkowski on April 15th, 2011
So, in this line of work, we can write about one of two things – either how much money is being made, or what others are doing to make the most of the opportunity that digital marketing represents. Honestly, if you’re reading this, you don’t need to be convinced about the money. You know it’s [...]
All Conversations Need a Good Listener
Posted by Ryan.Graczkowski on April 14th, 2011
So, let’s face it. In a conversation, there are two participants – there’s the speaker, and there’s the listener. Having the conversation, and having it successfully, relies on listening and responding in a manner that indicates that, yes, you’re paying attention.
The conversation you’re trying to have in social media can be infinitely more complicated. Not [...]
