Search engine optimization – SEO – is a huge part of a company’s online success. Defined in short, it’s the ability of a company or business to optimize a search engine’s results so as to draw a searcher nearer to them. You want your ads, your services, your business to stand out from the competition. [...]
Archive for the ‘Search Engine Marketing’ Category
Instant Google!
Posted by Ryan.Graczkowski on September 10th, 2010
Posted in Search Engine Marketing 
Tags: Google, google search, keyword strategy, Search Engine Optimization, seo 
No Comments »Prepare to Be Wowed
Posted by Ryan.Graczkowski on August 13th, 2010
It’s not very often that, in the business of social media marketing, things happen for your advantage. Very often, as with most marketing, if you want something good to happen, you have to be the one to do it. Independent fortune is a very rare thing.
But all the same, it happens every now and again, [...]
Beat The Big Ones At Their Own Game
Posted by Ryan.Graczkowski on August 4th, 2010
Here at marCis interactive, it’s been noted that small businesses looking to get a jump – be it through ads, social media marketing, search engine optimization, what have you – have a significant obstacle to getting there. That obstacle would be the big businesses.
It seems like a pretty stacked deck. They have millions of dollars [...]
Springo To Release New iPad App
Posted by Ryan.Graczkowski on June 1st, 2010
The saying goes that a picture is worth a thousand words. Whoever can capitalize on this idea stands to prosper in the digital marketing arena. And it looks like Springo is about to step up the game. The company announced on May 31 that it will be releasing a new app for the iPad next month. [...]
Posted in Search Engine Marketing Tags: bing, Google, ipad, mobile advertisers, Springo 17 Comments »Search Engine Marketing Drives Results
Posted by Mark Simmons on April 11th, 2010
Previously, I wrote a post entitled Professional Internet Marketing Services Add Value where i gave an overview of several key marketing channels and how utilizing a professional can help avoid the pitfalls and maximize return on your investment. In this post, I will begin my coverage of each channel mentioned in greater detail.
Search engine marketing [...]
New AdWords Feature – Opportunities
Posted by Mark Simmons on September 12th, 2009
Google AdWords has a new tab. It’s appropriately named “Opportunities.” This tab shows you missed clicks because of campaign budget and potential keywords for expansion. Google tested this tab earlier in the Summer and has now released it out of beta.
Kudos to Google for finding ways to save us campaign managers time. This takes what [...]
Posted in Search Engine Marketing Tags: Digital Marketing, Google, google search, paid search, paid search marketing No Comments »Google To Target Users With High Credit Scores
Posted by Mark Simmons on July 1st, 2009
Earlier this week, Google announced a plan to target users with high credit scores. This is being done with assistance from Compete. They possess a large database of consumers who applied for new credit and agreed to reveal their credit information. The plan is to target consumers with high FICO (720+) scores with ads from [...]
Why SEM Should Be A Part Of Your Digital Media Strategy
Posted by Mark Simmons on June 11th, 2009
In case you haven’t heard the news, we are in the midst of a recession. Normally, that’s a time when budgets are sliced and companies re-assess their priorities. Marketing is one line on the P&L that normally gets a reduction. However, more and more companies have realized that marketing is a necessary expense and while [...]
Bing: What will the future bring for MSN’s newest search engine?
Posted by Mark Simmons on June 8th, 2009
With a name like Bing, it conjures images like a certain crime family boss we all know and love. The much anticipated launch of Microsoft’s Bing happened last week with lots of fanfare. Reportedly, there is an $80 to $100M budget for this campaign. I’ve personally seen ads in a number of places on the [...]
Bing: The Google Killer?
Posted by on May 31st, 2009
In the war for Search supremacy, Microsoft and Yahoo have always lied in the shadow of Google. As an SEM pro, I have my reasons for this: MSN’s lack of volume and Yahoo’s ridiculously bad management decisions. Other may have differing opinions. That said, Google has maintained dominance in most markets across the globe and [...]
