You might be wondering just what the difference is between increasing the traffic you get through your website, versus driving people to be there.
And it’s really very simple. What we talked about before is passive, SEO based stuff. It’s what makes you attractive. And it’s good stuff – but we also have to face a [...]
Archive for the ‘Search Engine Marketing’ Category
Top 5 Ways to Drive Traffic To Your Website
Posted by Ryan.Graczkowski on June 16th, 2011
The Top 5 Reasons Why Google Adwords PPC Campaigns Fail
Posted by Ryan.Graczkowski on June 8th, 2011
Let’s face it: sometimes, PPC works, and sometimes it doesn’t. There are no guarantees in this kind of work. Still, there is no denying that the game has definitely changed and taken on a much more competitive aspect. More and more companies are competing for the same keywords, which drives the price up. You couple [...]
News: The Man Is Stepping In… And Nothing Has Changed
Posted by Ryan.Graczkowski on May 10th, 2011
All right, let’s get one thing straight. This is a business blog. This is not a political place, and we aren’t attempting to come down for or against The Man in any particular way. Nonetheless, if news should come along where the government decides they want to do something, and it affects your digital marketing [...]
Old Tricks in a New Market
Posted by Ryan.Graczkowski on April 29th, 2011
Right. So you you’re probably looking at the picture of this book and you’re thinking, ‘What in the world are these people at marCis up to? I don’t have time for old-fashioned books. I need quick answers!’
Careful, though. This isn’t just some old book. This is pretty much the old book when it comes to [...]
Social Media Examined
Posted by Ryan.Graczkowski on April 21st, 2011
This is going to be an article about the numbers. Translation: get excited.
Social Media Examiner has released a new study about the importance of social media – what role it’s playing, its perceived importance, etc. – and the findings are conclusive. Love it or lump it, social media is here to stay.
VMX Technologies Taps marCis interactive for Search Engine Marketing
Posted by on March 28th, 2011
VMX Technologies has selected marCis interactive to handle Search Engine Marketing responsibilities for their host of IT services.
VMX Technologies was founded in 2001 to help small businesses in Berlin, Marlton and Cherry Hill get the most out of their technology. Over the years they’ve helped many organizations relieve their technology worries so [...]
Google Moves to Block Search Results
Posted by Ryan.Graczkowski on March 16th, 2011
The typical characterization of the internet is, at best, the digital wild west. It’s a free realm, a place where the imagination is uninhibited by such petty concerns as law and censorship.
This is a place where users can create and share content, any kind of content, without anyone telling them what to do or how [...]
Posted in Search Engine Marketing 
Tags: bing, Digital Marketing, Google, google search, internet marketing agency, Microsoft 
No Comments »The World Gets Smaller
Posted by Ryan.Graczkowski on October 16th, 2010
You know the old saying: the world is getting smaller all the time. There are fewer and fewer degrees of separation present, and as more and more people come into being it is harder and harder to remain isolated. That said, this is not the place for pondering the deeper things in life. What is [...]
Local Search Scene Thrives with Social and Mobile
Posted by Ryan.Graczkowski on October 7th, 2010
Most of the time, when we talk about searches and the results they’re generating for companies, we usually look at something big. Something like Best Buy or Wal Mart, something with some presence that you can see the application of the principles we talk about. It’s not so common for us to talk about what [...]
Posted in Digital Marketing, Google, Mobile, Mobile Marketing, Search Engine Marketing, Social Media Marketing Tags: bing, facebook, Google, keyword strategy, twitter No Comments »Yahoo Taking New Initiative
Posted by Ryan.Graczkowski on September 22nd, 2010
Google Instant is, for better or worse, the future. Instantaneous searches that pander to the new shortened attention spans of Generation Y are a brilliant stroke that we expect from a brilliant company. They set the trends. And now that they’ve set the bar here, it looks like there are other companies that want to [...]
