Usually, the talk in these here parts is about the iPhone or the Android and what Apple and Google are doing to make themselves more known in an already-saturated market. It’s easy to forget about Nokia in the midst of all this, which would be a mistake. After all, the company has 40% saturation in [...]
Archive for the ‘Mobile’ Category
Motally Totally Taken by Nokia
Posted by Ryan.Graczkowski on August 25th, 2010
Posted in Mobile, Mobile Marketing, mobile applications 
Tags: android, apple, Google, ipad, iphone, Mobile Marketing, nokia 
No Comments »By The Numbers: Obstacles to Mobile Marketing
Posted by Ryan.Graczkowski on August 20th, 2010
Digital agency 360i released a report saying that mobile marketers still face significant obstacles, despite the growth of the medium. Reading the report is like reading a list of ‘I-told-you-so’s. Nonetheless, despite its tone, there are some valuable insights to be had in their findings. This is particularly true in light of the fact that [...]
By The Numbers: Social Media vs. Email
Posted by Ryan.Graczkowski on August 6th, 2010
Everyone remembers the days when email was the thing. It was a huge step forward in how people communicate. Instead of writing a letter, paying for postage and waiting a few days for the letter to go through, people could send their missives near-instantaneously.
Email marketing was the thing then, and is still a significant force. [...]
Lifestyles of the Rich and Famous
Posted by Ryan.Graczkowski on July 23rd, 2010
So, in a recent bit of news that should surprise no one, Apple’s profits are way up. The company has just posted its third quarter earnings, and reported a 78% increase in its profits. This has increased its revenue by 61%, meaning that it made $15.7 billion.
You can’t peg it on the iPhone 4 alone. [...]
Posted in Brand Marketing, Mobile, mobile applications Tags: apple, Brand Marketing, iphone, mobile advertising, mobile applications 4 Comments »Local Search Apps Lead to Local Profits
Posted by Ryan.Graczkowski on July 9th, 2010
Local searches are growing.
This is not any kind of surprise, nor should it be. It has been said here before that the current generation of technology users is becoming more mobile. And with smartphones growing and taking more of the market, it is only natural that they should begin to see use. The MediaPost report [...]
Posted in Digital Marketing, Google, Mobile, Mobile Marketing, Social Media Marketing, mobile applications Tags: facebook, foursquare, Google, twitter, web browsers No Comments »Yahoo Debuting New Apps
Posted by Ryan.Graczkowski on July 7th, 2010
It may be arrogant, but it looks like someone has been reading this blog.
Yahoo announced today that they are coming out with a new pair of apps. The apps are going to be for the Yahoo mail and messaging services, and both of them will be released for Droid.
This is an almost textbook-perfect example of [...]
Posted in Brand Marketing, Digital Marketing, Email Marketing, Mobile, mobile applications Tags: android, Google, ipad, iphone, mobile advertising, yahoo 1 Comment »iAds – Apple’s Next Step in Advertising
Posted by Ryan.Graczkowski on July 2nd, 2010
It is official: Apple has unleashed its new, seventh pillar of the iOS. Termed ‘iAd,’ it utilizes an entirely new interface that will be built into the apps themselves rather than exist as a separate piece.
You heard right. This is advertising that is designed to be unobtrusive. It does not interrupt the user’s app experience, [...]
Posted in Mobile, Mobile Marketing, mobile applications Tags: apple, iad, ipad, iphone, mobile advertising No Comments »NJ.com Mobilizes Website
Posted by Mark Simmons on June 23rd, 2010
NJ.com announced today that they have mobilized their website in order to make it easier for mobile users to view and consume content. The site integrates with social media sharing technology and provides continuous content updates for news, weather, sports and entertainment, etc.  For NJ.com, this is a first in a number of steps they plan to take [...]
Mobile Marketing And Why You Should Do It
Posted by Ryan.Graczkowski on June 12th, 2010
Nothing stays the same. Everything changes. The market changes too: while it retains the same principles, the realization of those principles changes. Mobile marketing is simply the next step. Those who take that step will progress. Those who don’t will be left behind.
Understanding mobile marketing begins with the question: what is it? In truth, it [...]
Posted in Mobile, Mobile Marketing Tags: android, ipad, iphone, Mobile Marketing, Social Media Marketing 5 Comments »Google and Apple At It Again Over Nothing New
Posted by Ryan.Graczkowski on June 11th, 2010
Google and Apple find themselves at odds concerning marketing rights on mobile devices. More specifically, Apple has passed rules that could potentially ban Google from being able to produce ads in iPhones and iPad applications.
More specifically, Apple amended rules regarding the development of apps for the new iOS. The new language of the rules suggests [...]
