Usually, the talk in these here parts is about the iPhone or the Android and what Apple and Google are doing to make themselves more known in an already-saturated market. It’s easy to forget about Nokia in the midst of all this, which would be a mistake. After all, the company has 40% saturation in [...]
Archive for the ‘Mobile Marketing’ Category
Motally Totally Taken by Nokia
Posted by Ryan.Graczkowski on August 25th, 2010
Posted in Mobile, Mobile Marketing, mobile applications 
Tags: android, apple, Google, ipad, iphone, Mobile Marketing, nokia 
No Comments »By The Numbers: Obstacles to Mobile Marketing
Posted by Ryan.Graczkowski on August 20th, 2010
Digital agency 360i released a report saying that mobile marketers still face significant obstacles, despite the growth of the medium. Reading the report is like reading a list of ‘I-told-you-so’s. Nonetheless, despite its tone, there are some valuable insights to be had in their findings. This is particularly true in light of the fact that [...]
By The Numbers: Social Media vs. Email
Posted by Ryan.Graczkowski on August 6th, 2010
Everyone remembers the days when email was the thing. It was a huge step forward in how people communicate. Instead of writing a letter, paying for postage and waiting a few days for the letter to go through, people could send their missives near-instantaneously.
Email marketing was the thing then, and is still a significant force. [...]
Local Search Apps Lead to Local Profits
Posted by Ryan.Graczkowski on July 9th, 2010
Local searches are growing.
This is not any kind of surprise, nor should it be. It has been said here before that the current generation of technology users is becoming more mobile. And with smartphones growing and taking more of the market, it is only natural that they should begin to see use. The MediaPost report [...]
Posted in Digital Marketing, Google, Mobile, Mobile Marketing, Social Media Marketing, mobile applications Tags: facebook, foursquare, Google, twitter, web browsers No Comments »iAds – Apple’s Next Step in Advertising
Posted by Ryan.Graczkowski on July 2nd, 2010
It is official: Apple has unleashed its new, seventh pillar of the iOS. Termed ‘iAd,’ it utilizes an entirely new interface that will be built into the apps themselves rather than exist as a separate piece.
You heard right. This is advertising that is designed to be unobtrusive. It does not interrupt the user’s app experience, [...]
Posted in Mobile, Mobile Marketing, mobile applications Tags: apple, iad, ipad, iphone, mobile advertising No Comments »Publishers and the iPad
Posted by Ryan.Graczkowski on June 18th, 2010
Some of the earlier posts that have been written have taken something of a challenging tone. There has been a lot of talk of projected totals and what it all could mean and why mobile ad technology is more than just an awesome idea. None of that really addresses a real question: what does it [...]
Mobile Marketing And Why You Should Do It
Posted by Ryan.Graczkowski on June 12th, 2010
Nothing stays the same. Everything changes. The market changes too: while it retains the same principles, the realization of those principles changes. Mobile marketing is simply the next step. Those who take that step will progress. Those who don’t will be left behind.
Understanding mobile marketing begins with the question: what is it? In truth, it [...]
Posted in Mobile, Mobile Marketing Tags: android, ipad, iphone, Mobile Marketing, Social Media Marketing 5 Comments »Yahoo/Nokia Partnership Targets Google and Apple
Posted by Ryan.Graczkowski on May 27th, 2010
Yahoo and Nokia announced on Monday, May 24, that they will teaming up to provide services for each other. Yahoo, which is king of display advertising, will exclusively power email and chat in Nokia’s Internet browser, Ovi. Nokia, in turn, is to provide a map application for Yahoo to use.
Posted in Mobile Marketing Tags: android, apple, display advertising, Google, ipad, iphone, mobile advertising, Mobile Marketing, nokia, yahoo 1 Comment »Google’s Android Aimed To Increase Internet Usage
Posted by Mark Simmons on May 23rd, 2009
Google doesn’t generate revenue from the sale of its Android mobile mobile operating system. Why then would they enter into the highly competitive mobile handset industry? To get more users surfing the web on their phones.
According to Andy Rubin, mobile director of platforms at Google, the point of the Android project is all about advertising. [...]
Posted in Mobile Marketing Tags: android, Digital Marketing, Google, internet marketing, Mobile Marketing, nexus No Comments »
