So, you remember back when the internet was first becoming popular? You remember how businesses would post their information online and make a sort of brochure of themselves back in the day? And do you remember how revolutionary that was, having a website?
It’d be easy to forget. The internet has become so ubiquitous that the [...]
Archive for the ‘Mobile Marketing’ Category
Top 5 Reasons to Use Mobile Marketing
Posted by Ryan.Graczkowski on June 23rd, 2011
City of Philadelphia Kicking Off New Ad Campaign
Posted by Ryan.Graczkowski on May 13th, 2011
Who likes food?
I do. I like food a lot. Here in Raleigh, it’s been described by a chef friend of mine as a foodie’s paradise. The reason for it is that it’s a place where there are tons of different restaurants. Not just in terms of how many different restaurants there are, but in terms [...]
A High-Flying Idea
Posted by Ryan.Graczkowski on April 15th, 2011
So, in this line of work, we can write about one of two things – either how much money is being made, or what others are doing to make the most of the opportunity that digital marketing represents. Honestly, if you’re reading this, you don’t need to be convinced about the money. You know it’s [...]
Can’t break through? Why not go around?
Posted by Ryan.Graczkowski on April 8th, 2011
Let’s now take a moment to turn our eyes to the newspapers.
Not out of a sense of nostalgia or how things could have been or how they used to be. But instead, let’s look at it as a business model. Because when we look at it that way, we have the room to be honest [...]
Mobile Money
Posted by Ryan.Graczkowski on April 1st, 2011
It’s been a while since we talked numbers, hasn’t it? It’s been a good long time since we just sat down and talked about how awesome the opportunity is that’s represented in the conversations. In the mobile market.
I was talking with a friend of mine on the way back from work, and he talked to [...]
Posted in Digital Marketing, Mobile, Mobile Marketing, mobile applications 
Tags: groupon, ipad, mobile advertising, mobile apps, Mobile Marketing 
No Comments »Finding Your Facebook Philosophy
Posted by Ryan.Graczkowski on March 25th, 2011
By now, there should be absolutely no question about whether or not Facebook has potential to impact marketing efforts. The answer is yes. Facebook absolutely can, via the establishment of relationships with the clients.
Let us turn to the numbers: e-commerce is slated to generate $197 billion in sales, according to Forrester.
Amazon, the big one, is [...]
Into the Breach: Retailers Need to Improve at Mobile
Posted by Ryan.Graczkowski on October 9th, 2010
Let’s face it: in a world where you have to compete with the big retailers, you would want to know about one of their weaknesses, right? Not necessarily in the sense of wanting some kind of good news, but in the sense of wanting to know where the competition is weak. You need that information. [...]
Posted in Mobile, Mobile Marketing, Website Optimization, mobile applications Tags: android, apple, ipad, iphone, mobile applications, Mobile Marketing 1 Comment »Local Search Scene Thrives with Social and Mobile
Posted by Ryan.Graczkowski on October 7th, 2010
Most of the time, when we talk about searches and the results they’re generating for companies, we usually look at something big. Something like Best Buy or Wal Mart, something with some presence that you can see the application of the principles we talk about. It’s not so common for us to talk about what [...]
Posted in Digital Marketing, Google, Mobile, Mobile Marketing, Search Engine Marketing, Social Media Marketing Tags: bing, facebook, Google, keyword strategy, twitter No Comments »Online Deals: The New Coupons
Posted by Ryan.Graczkowski on September 3rd, 2010
Let’s face it – one of the easiest ways to get consumers to pay attention to you is to offer your initial services at a discount. The vehicle of this discount is usually the coupon. Coupons are awesome: they have your company name, the service you provide, and a discount. Not only can you build [...]
Posted in Brand Marketing, Mobile Marketing, Social Media Marketing Tags: brand advertising, Brand Marketing, Google, iad, social media 3 Comments »Move to Mobile, or Move Out of the Way
Posted by Ryan.Graczkowski on September 1st, 2010
Mobile is serious business. Seriously. B.L. Ochman, of AdvertisingAge – henceforth referred to as AdAge – has compiled a list of 53 reasons why mobile marketing is the way to go. The article is a fascinating read of reasons why. For those of you who aren’t interested in reading the full piece, there are still [...]
