Usually, the talk in these here parts is about the iPhone or the Android and what Apple and Google are doing to make themselves more known in an already-saturated market. It’s easy to forget about Nokia in the midst of all this, which would be a mistake. After all, the company has 40% saturation in [...]
Archive for the ‘mobile applications’ Category
By The Numbers: Obstacles to Mobile Marketing
Digital agency 360i released a report saying that mobile marketers still face significant obstacles, despite the growth of the medium. Reading the report is like reading a list of ‘I-told-you-so’s. Nonetheless, despite its tone, there are some valuable insights to be had in their findings. This is particularly true in light of the fact that [...]
Lifestyles of the Rich and Famous
So, in a recent bit of news that should surprise no one, Apple’s profits are way up. The company has just posted its third quarter earnings, and reported a 78% increase in its profits. This has increased its revenue by 61%, meaning that it made $15.7 billion.
You can’t peg it on the iPhone 4 alone. [...]
Mobile Apps Properly Done
Anyone who is keeping up with mobile marketing knows by now that the app is key. The app is a business’ way of keeping up with its customers. And it takes the marketing efforts of that company from an annoying pop-up ad to a potentially fun, customer-oriented experience.
Any business looking at the numbers could be [...]
Yahoo Debuting New Apps
It may be arrogant, but it looks like someone has been reading this blog.
Yahoo announced today that they are coming out with a new pair of apps. The apps are going to be for the Yahoo mail and messaging services, and both of them will be released for Droid.
This is an almost textbook-perfect example of [...]
iAds – Apple’s Next Step in Advertising
It is official: Apple has unleashed its new, seventh pillar of the iOS. Termed ‘iAd,’ it utilizes an entirely new interface that will be built into the apps themselves rather than exist as a separate piece.
You heard right. This is advertising that is designed to be unobtrusive. It does not interrupt the user’s app experience, [...]
marCis interactive Partners with Zco Corporation to Provide Cutting-Edge Mobile Application Development
This partnership deepens the agency’s ability to provide increased value to clients wanting greater exposure in the mobile arena. Smartphone usage has grown exponentially and with the “always on” mentality, the opportunity to reach new customers or connect with existing ones, has never been greater.
RALEIGH, NC, June 28, 2010 – marCis interactive, a full service [...]

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