Let’s face it: sometimes, PPC works, and sometimes it doesn’t. There are no guarantees in this kind of work. Still, there is no denying that the game has definitely changed and taken on a much more competitive aspect. More and more companies are competing for the same keywords, which drives the price up. You couple [...]
Archive for the ‘Google’ Category
The Top 5 Reasons Why Google Adwords PPC Campaigns Fail
Posted by Ryan.Graczkowski on June 8th, 2011
News: The Man Is Stepping In… And Nothing Has Changed
Posted by Ryan.Graczkowski on May 10th, 2011
All right, let’s get one thing straight. This is a business blog. This is not a political place, and we aren’t attempting to come down for or against The Man in any particular way. Nonetheless, if news should come along where the government decides they want to do something, and it affects your digital marketing [...]
Old Tricks in a New Market
Posted by Ryan.Graczkowski on April 29th, 2011
Right. So you you’re probably looking at the picture of this book and you’re thinking, ‘What in the world are these people at marCis up to? I don’t have time for old-fashioned books. I need quick answers!’
Careful, though. This isn’t just some old book. This is pretty much the old book when it comes to [...]
Google Needs a Coupon for Groupon
Posted by Jeanine Kutil on December 1st, 2010
As rumors continue to circulate and  news sources send out often unclear  reports, we know there is definitely  something going on between Google  and Groupon. Over the past few  months there has been much  discussion about the start-up, its value  and which internet company will buy  it. Yahoo reportedly offered up to $4 billion for [...]
How will Google Instant Preview Affect You?!
Posted by Jeanine Kutil on November 12th, 2010
So, its only been four days since search engine master of the universe, Google, launched its latest addition, the Google Instant Preview, but it already has businesses scrambling to redesign websites and search engine users overjoyed. The idea that you can look at a website before actually going to it, is… well… pretty genius.
Posted in Google 
Tags: cost per click, Google, Google Instant Preview, google search, layout, seo, Website Design 
2 Comments »The Savings in the Machine
Posted by Ryan.Graczkowski on October 14th, 2010
Google’s got big ideas. Nobody, but nobody, would dispute that. But their ideas are bigger than we tend to give them credit for. But they’ve got a new idea in the works, something that could absolutely change how companies run their business.
Google is planning to release tools to automate the advertising process. The tools – [...]
Posted in Brand Marketing, Digital Marketing, Google, Web Analytics Tags: Brand Marketing, Digital Marketing, Google, keyword strategy, social media 1 Comment »Local Search Scene Thrives with Social and Mobile
Posted by Ryan.Graczkowski on October 7th, 2010
Most of the time, when we talk about searches and the results they’re generating for companies, we usually look at something big. Something like Best Buy or Wal Mart, something with some presence that you can see the application of the principles we talk about. It’s not so common for us to talk about what [...]
Posted in Digital Marketing, Google, Mobile, Mobile Marketing, Search Engine Marketing, Social Media Marketing Tags: bing, facebook, Google, keyword strategy, twitter No Comments »Yahoo Taking New Initiative
Posted by Ryan.Graczkowski on September 22nd, 2010
Google Instant is, for better or worse, the future. Instantaneous searches that pander to the new shortened attention spans of Generation Y are a brilliant stroke that we expect from a brilliant company. They set the trends. And now that they’ve set the bar here, it looks like there are other companies that want to [...]
Lessons to Learn From Top Facebook Brands
Posted by Ryan.Graczkowski on August 18th, 2010
This blog has mentioned before how brand marketing works. It’s a matter of conversation and interaction with the people you want to buy your brand. It involves social media and forging connections with your clientele.
You shouldn’t necessarily believe it because this blog is saying so. You should have some hard evidence to back that up. [...]
Posted in Brand Marketing, Google, Social Media Marketing Tags: brand advertising, Brand Marketing, facebook, Google, social media, Starbucks 1 Comment »Shall We Play A Game?
Posted by Ryan.Graczkowski on July 30th, 2010
Whether you like it or not, the odds are that some of your employees are probably playing Mafia Wars on Facebook. And if it’s not Mafia Wars, it’s Farmville, or any of the dozens of other social media games that are a part of the Facebook experience now.
These games are part of a new online [...]
Posted in Digital Marketing, Gaming, Google, Social Media Marketing Tags: facebook, Google, IGN, Social Gaming, social media 12 Comments »
