And just when we’d written off Myspace as unable to compete with Facebook. It looks like they found their way after all. A new study has suggested that while Facebook and Twitter are huge draws, that the web is massively in love with the kind of professionally produced content that attracts users to using media [...]
Archive for the ‘Digital Marketing’ Category
Myspace is Back In The Game
Posted by Ryan.Graczkowski on May 27th, 2011
Weight Watchers Walks the Walk by Talking the Talk
Posted by Ryan.Graczkowski on May 24th, 2011
Weight Watchers represents success stories on a multitude of levels. It’s about several kinds of success such as the success of its clients in terms of weight loss and fitness attained.
But Weight Watchers represents more than that. It’s a 48-year-old company that has figured out that the paradigm of marketing interactions is changing. The success [...]
Marketing At the Speed of Change
Posted by Ryan.Graczkowski on May 18th, 2011
As marketers, you know that there are a lot of times when the name of the game is speed. How fast you can get back to people in those conversations, how quickly you can let people know about your promotions, etc.
Websites are regarded as the best possible solution, from a digital marketing standpoint, because it’s [...]
News: The Man Is Stepping In… And Nothing Has Changed
Posted by Ryan.Graczkowski on May 10th, 2011
All right, let’s get one thing straight. This is a business blog. This is not a political place, and we aren’t attempting to come down for or against The Man in any particular way. Nonetheless, if news should come along where the government decides they want to do something, and it affects your digital marketing [...]
Wear The Glove And Wear It Well
Posted by Ryan.Graczkowski on May 5th, 2011
When it comes to speaking about digital marketing and how the process works on Facebook versus the local newspaper is a different ballgame, I feel fairly justified in saying that we’re dealing with two different paradigms. By this I mean that we’re dealing with two totally different manners of approach, each with different possibilities as [...]
Secret Shopping: It’s Not Just For Physical Stores
Posted by Ryan.Graczkowski on May 3rd, 2011
So you probably know what secret shopping is. In case you don’t, it’s having someone be paid to wander through your store to see if your service is everything it was promised to be. They can be annoying, particularly because they probably don’t buy anything, but they make up for it with their insights into [...]
Old Tricks in a New Market
Posted by Ryan.Graczkowski on April 29th, 2011
Right. So you you’re probably looking at the picture of this book and you’re thinking, ‘What in the world are these people at marCis up to? I don’t have time for old-fashioned books. I need quick answers!’
Careful, though. This isn’t just some old book. This is pretty much the old book when it comes to [...]
VivaKi Creates Official Social Media Post
Posted by Ryan.Graczkowski on April 27th, 2011
Well, well, well. Looks like someone’s been reading our blog again. You may remember our post from April 21 of this year. In it, we spoke about the need that companies have for a dedicated post for social media advice. And what can I say? It looks like someone’s decided to heed our advice.
The company [...]
Social Media Examined
Posted by Ryan.Graczkowski on April 21st, 2011
This is going to be an article about the numbers. Translation: get excited.
Social Media Examiner has released a new study about the importance of social media – what role it’s playing, its perceived importance, etc. – and the findings are conclusive. Love it or lump it, social media is here to stay.
The Stories We Tell
Posted by Ryan.Graczkowski on April 20th, 2011
So, let’s talk about something that’s near and dear to any writer’s heart. I am of course referring to readers.
Oh go ahead and laugh it up! You’re looking for people to talk with and hopefully also sell to. You’re not looking for readers. And of course with us having this conversation, why would you care [...]
Posted in Digital Marketing, Social Media Marketing, Web Analytics 
Tags: facebook, Google, marcis interactive, social media, twitter, yahoo 
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