For the uninitiated, video games have come a long way since the days of Pong. They are no longer simple repetitive tasks, dressed in sprites, accompanied by remixed bleeps and bloops, and mastered to achieve a high score that comes with a treasure chest of bragging rights. They have become a means of interactive storytelling.
In [...]
Archive for the ‘Digital Marketing’ Category
Product Placement…In Video Games?
Posted by Brandan Jones on September 26th, 2011
Marketing a Feeling
Posted by Brandan Jones on September 15th, 2011
Standard operating procedure (SOP) when it comes to marketing seems to indicate introducing the product first and foremost into the consciousness of its intended audience.
Next, SOP traditionally introduces the features and their advantages of said product against and over its competitors to further sway curiosity into purchasing power.
Finally, SOP seems to indicate that profit in [...]
Social Media: Fad or Industry
Posted by Brandan Jones on September 13th, 2011
According to a recent Duke University study, CMO’s and companies as a whole seem to be increasing both their focus and their spending on Social Media Marketing.
On the other hand, there are also recent studies that seem to indicate that the social networking behemoth Facebook and its fans may be neglecting the once unstoppable giant.
So [...]
Google+: A New Challenger Enters the Arena!
Posted by Ryan.Graczkowski on July 7th, 2011
So, Facebook. We all know about it and we all know about the challenges that being on there represents now.
When it started off, it was cool. I remember being invited as a college student by a friend I’d not seen in a while. And it had that awesome new-site smell to it and everything, you [...]
Top 5 Reasons to Use Mobile Marketing
Posted by Ryan.Graczkowski on June 23rd, 2011
So, you remember back when the internet was first becoming popular? You remember how businesses would post their information online and make a sort of brochure of themselves back in the day? And do you remember how revolutionary that was, having a website?
It’d be easy to forget. The internet has become so ubiquitous that the [...]
Top 5 Ways to Drive Traffic To Your Website
Posted by Ryan.Graczkowski on June 16th, 2011
You might be wondering just what the difference is between increasing the traffic you get through your website, versus driving people to be there.
And it’s really very simple. What we talked about before is passive, SEO based stuff. It’s what makes you attractive. And it’s good stuff – but we also have to face a [...]
The Top 5 Ways to Increase Your Web Traffic
Posted by Ryan.Graczkowski on June 15th, 2011
So, you’ve got this web page. You’ve got some great content. People other than your friends have said that you just might end up going somewhere.
And nobody’s visiting.
Now, don’t panic. Remember, this is the internet. The internet is a big place. The fact of the matter is that making yourself distinct enough for people to [...]
Posted in Digital Marketing 
Tags: Digital Marketing, Google, marcis interactive, Search Engine Optimization, seo, twitter 
No Comments »The Top 5 Reasons Why Google Adwords PPC Campaigns Fail
Posted by Ryan.Graczkowski on June 8th, 2011
Let’s face it: sometimes, PPC works, and sometimes it doesn’t. There are no guarantees in this kind of work. Still, there is no denying that the game has definitely changed and taken on a much more competitive aspect. More and more companies are competing for the same keywords, which drives the price up. You couple [...]
Top 5 Ways LinkedIn Helps Your Business With Generating Leads
Posted by Ryan.Graczkowski on June 2nd, 2011
LinkedIn is kind of like Facebook, only instead of it being devoted to things like drinking and hook-ups and stalking and shame, it’s dedicated to business. It’s an employee and business networking site that makes use of the social media paradigm as a new way to build relationships.
Naturally, since it’s a business relationship, it’s about [...]
Top 5 Reasons Your Business Should Be Using Social Media
Posted by Ryan.Graczkowski on June 1st, 2011
Social media marketing represents a new paradigm. A new way of doing things. We’ve been writing about it for a while but the fact of the matter is that it still has a lot of untapped potential. Companies all over the place are waking up to the fact that building relationships with the customers is [...]
