We all of us remember the Super Bowl. And we all remember the ads. The ads are half the reason to watch the Big Game. Who can forget the Budweiser ad with the smart serving dogs? That one’s still airing even now.
And then, of course, there was this beauty below.
Archive for the ‘Brand Marketing’ Category
Drawing the Line: Lessons Learned from Groupon
Posted by Ryan.Graczkowski on March 23rd, 2011
March Madness Marketing: Making Marks in a Mad Month
Posted by Ryan.Graczkowski on March 18th, 2011
So, it’s on. March Madness 2011 has started up again. Time to dig out the brackets and head to the bars, so we can all whoop and holler while our dreams soar and are crushed all at once. It will be a heck of a time, costing US businesses a whopping $1.8 billion in productivity [...]
Doritos Super Bowl Commercial Competition
Posted by Mark Simmons on February 16th, 2011
For the past few years, Doritos and Pepsi MAX have incorporated social media into their campaign to find the perfect Super Bowl commercials. Hundreds of everyday people along with film makers and digital affects artists create and enter the funniest concept on the Crash The Super Bowl website.
Posted in Brand Marketing 
Tags: brand advertising, Brand Marketing, Super Bowl, twitter 
No Comments »The Savings in the Machine
Posted by Ryan.Graczkowski on October 14th, 2010
Google’s got big ideas. Nobody, but nobody, would dispute that. But their ideas are bigger than we tend to give them credit for. But they’ve got a new idea in the works, something that could absolutely change how companies run their business.
Google is planning to release tools to automate the advertising process. The tools – [...]
Posted in Brand Marketing, Digital Marketing, Google, Web Analytics Tags: Brand Marketing, Digital Marketing, Google, keyword strategy, social media 1 Comment »Social Analytix
Posted by Ryan.Graczkowski on September 25th, 2010
Let’s face it – trying to get anywhere in social media marketing can be an exciting and hazardous thing. Your business is essentially taking on the role of the door-to-door salesman, catching people in the midst of what they’re doing, in their communities or ‘homes.’ You try to sell a product, generate referrals or leads, [...]
Analytics Suite for Twitter – It’s a Hoot!
Posted by Ryan.Graczkowski on September 15th, 2010
This blog has been harping a little bit before about monitoring ROI. It’s crucial that you do. Monitoring your ROI is one of the ways you have to make sure that what you’re doing actually matters. You can make sure that you target your ads to the right people and check where your campaign has [...]
Posted in Brand Marketing, Web Analytics Tags: facebook, foursquare, google analytics, HootSuite, linkedin, twitter No Comments »Online Deals: The New Coupons
Posted by Ryan.Graczkowski on September 3rd, 2010
Let’s face it – one of the easiest ways to get consumers to pay attention to you is to offer your initial services at a discount. The vehicle of this discount is usually the coupon. Coupons are awesome: they have your company name, the service you provide, and a discount. Not only can you build [...]
Posted in Brand Marketing, Mobile Marketing, Social Media Marketing Tags: brand advertising, Brand Marketing, Google, iad, social media 3 Comments »The Secret Ingredient: Digital Media
Posted by Ryan.Graczkowski on August 27th, 2010
So, in case you’re new to this blog, digital marketing is kind of a big deal around here. We’re always hungry for new ways to justify it – evidence that the traditional methods of marketing just aren’t where it’s at anymore. And it’s easy to rattle off statistics and arguments and logic and attempt to [...]
Lessons to Learn From Top Facebook Brands
Posted by Ryan.Graczkowski on August 18th, 2010
This blog has mentioned before how brand marketing works. It’s a matter of conversation and interaction with the people you want to buy your brand. It involves social media and forging connections with your clientele.
You shouldn’t necessarily believe it because this blog is saying so. You should have some hard evidence to back that up. [...]
Posted in Brand Marketing, Google, Social Media Marketing Tags: brand advertising, Brand Marketing, facebook, Google, social media, Starbucks 1 Comment »Beat The Big Ones At Their Own Game
Posted by Ryan.Graczkowski on August 4th, 2010
Here at marCis interactive, it’s been noted that small businesses looking to get a jump – be it through ads, social media marketing, search engine optimization, what have you – have a significant obstacle to getting there. That obstacle would be the big businesses.
It seems like a pretty stacked deck. They have millions of dollars [...]
