Standard operating procedure (SOP) when it comes to marketing seems to indicate introducing the product first and foremost into the consciousness of its intended audience.
Next, SOP traditionally introduces the features and their advantages of said product against and over its competitors to further sway curiosity into purchasing power.
Finally, SOP seems to indicate that profit in [...]
Archive for the ‘Brand Marketing’ Category
Marketing a Feeling
Posted by Brandan Jones on September 15th, 2011
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Google+: A New Challenger Enters the Arena!
Posted by Ryan.Graczkowski on July 7th, 2011
So, Facebook. We all know about it and we all know about the challenges that being on there represents now.
When it started off, it was cool. I remember being invited as a college student by a friend I’d not seen in a while. And it had that awesome new-site smell to it and everything, you [...]
Top 5 Reasons Your Business Should Be Using Social Media
Posted by Ryan.Graczkowski on June 1st, 2011
Social media marketing represents a new paradigm. A new way of doing things. We’ve been writing about it for a while but the fact of the matter is that it still has a lot of untapped potential. Companies all over the place are waking up to the fact that building relationships with the customers is [...]
Weight Watchers Walks the Walk by Talking the Talk
Posted by Ryan.Graczkowski on May 24th, 2011
Weight Watchers represents success stories on a multitude of levels. It’s about several kinds of success such as the success of its clients in terms of weight loss and fitness attained.
But Weight Watchers represents more than that. It’s a 48-year-old company that has figured out that the paradigm of marketing interactions is changing. The success [...]
Looking For A Beach Getaway This Summer? Corona May Have Your Answer
Posted by Ryan.Graczkowski on May 20th, 2011
We’ve all seen Charlie and the Chocolate Factory, right? Willy Wonka, eccentric entrepreneur and lover of chocolate sets up his biggest promotion to date. Using his worldwide distribution network, he sets out five golden tickets inside. These golden tickets represent a trip to his factory, and opportunity to see the inner workings of the business.
Obviously, [...]
City of Philadelphia Kicking Off New Ad Campaign
Posted by Ryan.Graczkowski on May 13th, 2011
Who likes food?
I do. I like food a lot. Here in Raleigh, it’s been described by a chef friend of mine as a foodie’s paradise. The reason for it is that it’s a place where there are tons of different restaurants. Not just in terms of how many different restaurants there are, but in terms [...]
News: The Man Is Stepping In… And Nothing Has Changed
Posted by Ryan.Graczkowski on May 10th, 2011
All right, let’s get one thing straight. This is a business blog. This is not a political place, and we aren’t attempting to come down for or against The Man in any particular way. Nonetheless, if news should come along where the government decides they want to do something, and it affects your digital marketing [...]
Secret Shopping: It’s Not Just For Physical Stores
Posted by Ryan.Graczkowski on May 3rd, 2011
So you probably know what secret shopping is. In case you don’t, it’s having someone be paid to wander through your store to see if your service is everything it was promised to be. They can be annoying, particularly because they probably don’t buy anything, but they make up for it with their insights into [...]
All Conversations Need a Good Listener
Posted by Ryan.Graczkowski on April 14th, 2011
So, let’s face it. In a conversation, there are two participants – there’s the speaker, and there’s the listener. Having the conversation, and having it successfully, relies on listening and responding in a manner that indicates that, yes, you’re paying attention.
The conversation you’re trying to have in social media can be infinitely more complicated. Not [...]
The Dark Side of Twitter
Posted by Ryan.Graczkowski on March 30th, 2011
So, this blog has a habit of talking about all the good that Twitter and other forms of social media can do for a business. It’s what we do, and what we’re here for. Yet, at the same time, we would be remiss if we didn’t inform you of some of the things that are [...]
