For the uninitiated, video games have come a long way since the days of Pong. They are no longer simple repetitive tasks, dressed in sprites, accompanied by remixed bleeps and bloops, and mastered to achieve a high score that comes with a treasure chest of bragging rights. They have become a means of interactive storytelling.
In [...]
Archive for September, 2011
Product Placement…In Video Games?
Posted by Brandan Jones on September 26th, 2011
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Marketing a Feeling
Posted by Brandan Jones on September 15th, 2011
Standard operating procedure (SOP) when it comes to marketing seems to indicate introducing the product first and foremost into the consciousness of its intended audience.
Next, SOP traditionally introduces the features and their advantages of said product against and over its competitors to further sway curiosity into purchasing power.
Finally, SOP seems to indicate that profit in [...]
Social Media: Fad or Industry
Posted by Brandan Jones on September 13th, 2011
According to a recent Duke University study, CMO’s and companies as a whole seem to be increasing both their focus and their spending on Social Media Marketing.
On the other hand, there are also recent studies that seem to indicate that the social networking behemoth Facebook and its fans may be neglecting the once unstoppable giant.
So [...]
