Let’s face it – one of the easiest ways to get consumers to pay attention to you is to offer your initial services at a discount. The vehicle of this discount is usually the coupon. Coupons are awesome: they have your company name, the service you provide, and a discount. Not only can you build your brand advertising base, you can build an association between your company and the service you will bring to the customer. That’s why they’ll keep coming back to you – you took good care of them, and in their minds there is the connection.
Move to Mobile, or Move Out of the Way
Posted by Ryan.Graczkowski on September 1st, 2010
Mobile is serious business. Seriously. B.L. Ochman, of AdvertisingAge – henceforth referred to as AdAge – has compiled a list of 53 reasons why mobile marketing is the way to go. The article is a fascinating read of reasons why. For those of you who aren’t interested in reading the full piece, there are still some points that need to be brought to your attention.
First: Mobile is growing exponentially. The more growth there is, the greater the opportunity for revenue. Mobile advertising is sure to see increased dividends for individuals who take quick advantage of it.
The Secret Ingredient: Digital Media
Posted by Ryan.Graczkowski on August 27th, 2010
So, in case you’re new to this blog, digital marketing is kind of a big deal around here. We’re always hungry for new ways to justify it – evidence that the traditional methods of marketing just aren’t where it’s at anymore. And it’s easy to rattle off statistics and arguments and logic and attempt to convince you that things are changing.
But sometimes, actions just speak louder than words. You have, no doubt, heard about Pepsi. The company has made waves before with its social media marketing. Some of you out there might have read the blog post concerning the Dewmocracy movement, an attempt by Pepsi to crowd-source the development of its new flavor of Mountain Dew.
Motally Totally Taken by Nokia
Posted by Ryan.Graczkowski on August 25th, 2010
Usually, the talk in these here parts is about the iPhone or the Android and what Apple and Google are doing to make themselves more known in an already-saturated market. It’s easy to forget about Nokia in the midst of all this, which would be a mistake. After all, the company has 40% saturation in the world market – in other words, they control the greater portion of the open market. If you want a worldwide market, they represent a considerable avenue that should not be ignored.
Still, here in the U.S., it’s easy to forget about them. Nokia is working to correct that.
By The Numbers: Obstacles to Mobile Marketing
Posted by Ryan.Graczkowski on August 20th, 2010
Digital agency 360i released a report saying that mobile marketers still face significant obstacles, despite the growth of the medium. Reading the report is like reading a list of ‘I-told-you-so’s. Nonetheless, despite its tone, there are some valuable insights to be had in their findings. This is particularly true in light of the fact that many small-time marketers look to their mobile marketing as the first way to reach people.
- ‘Insights are less accessible.’ In other words, even though mobile marketers want to try and snag sales through their mobile offerings, the offerings themselves aren’t as robust as the company webpages.
Lessons to Learn From Top Facebook Brands
Posted by Ryan.Graczkowski on August 18th, 2010
This blog has mentioned before how brand marketing works. It’s a matter of conversation and interaction with the people you want to buy your brand. It involves social media and forging connections with your clientele.
You shouldn’t necessarily believe it because this blog is saying so. You should have some hard evidence to back that up. Some of you out there would even go so far as to require this evidence before believing anything that’s written here.
Prepare to Be Wowed
Posted by Ryan.Graczkowski on August 13th, 2010
It’s not very often that, in the business of social media marketing, things happen for your advantage. Very often, as with most marketing, if you want something good to happen, you have to be the one to do it. Independent fortune is a very rare thing.
But all the same, it happens every now and again, and when it does you have to be ready for it.
Facebook is on the Rebound
Posted by Ryan.Graczkowski on August 11th, 2010
It’s hard to imagine the giant undergoing anything like a slump. It just doesn’t happen. Half the Facebook jokes that are out there are about how there’s no stopping this thing.
And yet, it happened. After posting 7.8 million new users in May, the expansion dropped to just 328,000 new users in June. But not to worry. The social media apocalypse is not upon us. They added another three million in July. Just like that. Social media is still here to stay, and social media marketing is still a big deal and you still need to care about it if you want to stay relevant.
By The Numbers: Social Media vs. Email
Posted by Ryan.Graczkowski on August 6th, 2010
Everyone remembers the days when email was the thing. It was a huge step forward in how people communicate. Instead of writing a letter, paying for postage and waiting a few days for the letter to go through, people could send their missives near-instantaneously.
Email marketing was the thing then, and is still a significant force. Companies, in the beginning, realized that they had a new avenue for customers, and would send emails with the idea of enhancing their relationships. It’s ubiquitous now. You can’t hardly sign up for a service without the offer for a free newsletter emailed directly to you.
Beat The Big Ones At Their Own Game
Posted by Ryan.Graczkowski on August 4th, 2010
Here at marCis interactive, it’s been noted that small businesses looking to get a jump – be it through ads, social media marketing, search engine optimization, what have you – have a significant obstacle to getting there. That obstacle would be the big businesses.
It seems like a pretty stacked deck. They have millions of dollars to spend doing whatever they want, creating viral marketing campaigns on all manner of social media. Nevermind that they clearly have no idea how to handle themselves. They have the power of their brand advertising. It’s enough.
