Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization or SEO, is closely related to Search Engine Marketing. In brief, it is the practice of improving traffic to a website by increasing rankings in the Organic or Natural Search listings of the search engines. Ultimately your goal is to increase the number of qualified visitors to your site through Natural Search. Qualified visitors are those that result in an action being taken. This can mean a sale conversion, a download of content or simply filling out a contact form and generating a lead.

80% of all Google clicks come from the 1st page

SEO is not simply creating an SEO-friendly website with keyword-rich content. It goes deeper and involves site code, architecture, layout design and more. We can evaluate your needs and formulate a long-term plan to start leveraging this cost-effective channel.

Our Approach

Research & Analysis

We will begin with a thorough analysis of your website, goals and resources.We need to gain a sense of where you fit in within your competitive landscape and how your pages are currently ranking. This information will be used to construct a comprehensive strategy aimed to reach your goals.

Implementation

Once the plan is created, we take action. Our strategy will include a combination of on-page changes that affect meta tags, visible content, site code, etc. Off-page execution, including link-building to raise site awareness and increase rankings simultaneously.

SEO-Friendly Web Design

Clean, crisp design with easy navigation that provides visitors with the information they are looking for are crucial to SEO success. Every website we design is built with this in mind. No longer can a website be competitive just because it is pleasing to the eye. Intelligent design aids in your efforts to dominate the first page on the search engines.

Paid Search:

Utilizing Paid Search in your comprehensive strategy can aid in your efforts. While not necessary to your SEO results, using Paid Search can provide additional exposure and increase your brand’s awareness. It is also a way to quickly achieve results when just getting started.

Campaign Management & Reporting:

Results don’t happen without effort and they don’t happen overnight. If Paid Search is a sprint race, then SEO is a marathon. Our services include ongoing keyword research, ranking reports, link-building and optimization recommendations. We monitor results and report progress on a monthly basis because it takes time for changes to take effect in the search engines and to see results. We are dedicated to providing the long-term success you want from your SEO efforts and committed to keeping you informed along the way.

A la Carte Services

Comprehensive Audit

We will review your site inside and out to understand how well terms are ranking, current traffic volume and the utilization of the latest “whitehat” SEO tactics. Following our assessment, we will provide a detailed report highlighting all gaps, inconsistencies and opportunities, along with time estimates and cost. Following review, you have the choice of having marCis Interactive executing the plan or having another source conduct the work. [flat fee]

Keyword Research

Using the latest in research tools, we will develop a keyword list aimed at providing value. We look at current site content, focus keywords and the competition to help us identify keyword opportunities. These  may consist of moderately performing terms that need a little more focus or “low-hanging fruit” that represent tremendous opportunity.[flat fee]

Competitive Analysis

In out basic package, CompIntelBasic, We will review how well your competitors rank for your top keywords, how often they are indexed by the major search engines and take a look at how they are employing basic SEO techniques. In our upgraded package, CompIntelPro, we your also analyze organic traffic , look at how their traffic is attracting clicks and identify how your competitors are leveraging paid search. [flat fee]

Customized Page Recommendations

After reviewing your site, we will create customized on-page recommendations that employ SEO best practices and improve your chances of reaching the 1st page of Google. We don’t aim to optimize every keyword, only the few that present the greatest opportunity for you [flat fee per page]

[SEO] Content Copy Writing

SEO-optimized site content is a key component of any successful SEO strategy. It’s not as easy as just peppering your site with the keywords you feel are important or successful. It’s crucial to keep in mind that not only the search engines read your site, but your customers do as well. Our skilled and experienced copy writers will create custom content for your site, optimized for the search engines and easily read by your visitors. [hourly rate]