Search Engine Marketing

marCis interactive combines it’s results-driven pay-per-click (PPC) campaign methodology with over 7 years of experience in strategy and execution in order to provide exceptional paid search marketing results for our clients. The marCis PPC team works with you every step of the way from campaign development and implementation, to reporting and optimization, to help you achieve your goals. We are fully committed to making our clients and their businesses, our central focus.

The marCis Benefit

Results

Our paid search marketing experts have managed over a hundred campaigns over the years including many for Fortune 500 agency clients. Our attention to detail and results-driven focus provide exceptional opportunity to maximize your ROI. Our extensive experience eliminates the learning curve.

Service

“Where the Client is our central focus” is not just a tagline, but our entire way of thinking. Everything the team does with paid search campaigns is done to benefit our clients. Our goal is not only to provide stellar results, but world-class service during the entire process.

Reach & Technology

We leverage the power of the largest paid search and content networks available. This allows you to reach greater than 80% of online users and places your brand in the right place at the right time. Our ClientPortal offers the ability to track progress and communicate efficiently with the team and we utilize the latest in keyword and competitive analysis tools to provide continuous value.

Our Strategy

Discovery:

marCis Interactive will get to know your business and your industry, including your competitors. It is crucial to understand the space in order to formulate the best strategy for your business. We will also set expectations, discuss budget and bring you up to speed on paid search.

Keyword Research, Content Writing & Campaign Development:

We will conduct research on the keywords on your website and competitor sites to discover opportunities and begin formulating campaign architecture and keyword categorization. We’ll also review your existing web analytics to find additional gaps. Our paid search experts will create highly target ads that speak to your audience and generate response.

Campaign Setup:

During this phase, all assets are loaded onto the chosen search engines and qa’d for accuracy. Web analytics is setup and tested if necessary. This process may take days or it may take weeks depending on your availability to make changes to your website.

Campaign Management & Optimization:

Once the campaign is live, it is monitored frequently to ensure performance improves. This involves budget management, keyword bidding adjustments, review of ad copy and many other details. We use a highly analytical, scientific approach to provide incremental value and keep you ahead of your competition.

Tracking & Reporting:

Out team creates the campaign structure with reporting in mind. Custom, detailed reports provide insight into all key metrics necessary to evaluate the health of a campaign and identify additional opportunities.

Optional Services

Dedicated Land Page Design:

Selection of appropriate landing pages is essential to all campaigns the team manages. marCis interactive can design custom landing pages optimized to drive conversion and maximize ROI and consult on website optimization opportunities.

A/B & Multivariate Testing:

Even the most effective website or landing page designs can be improved upon. We will make recommendations and test multiple versions/variations to find the optimal page or page configuration to boost conversion.