Playboy Golf

marCis interactive enabled  Playboy Golf’s social media

presence to reach over 40,000 fans and followers!

The Challenge

Playboy Golf is dedicated to providing the most unique and exciting entertainment events in the world. Local and semi-final golf tournaments lead up to the annual Playboy Scramble in Southern California.  At the finals, the mix of world class golf venues, celebrity participants, Bunnies, Playmates, Girls of Golf and a once-in-a-lifetime Playboy VIP Player’s Pajama and Lingerie Mansion party.

In late 2008, the decision was made to leverage Social Media in growing their brand’s awareness using Facebook and Twitter. Playboy Golf created their first social media profile using Facebook’s platform. The overall goal was to increase the fans, followers and subscribers and raising the awareness of Playboy Golf’s annual events.

The Solution

Playboy Golf tapped marCis interactive to develop and execute the strategy behind their explosive growth. marCis interactive consulted with Playboy Golf to understand their needs, identify their target audience, develop and execute the strategy and finally, created measurements of success. The end result was a strategy that revolved around the image Playboy Golf wants to portray. As a lifestyle brand, creating and highlighting the excitement, fun and exclusivity was the key to Social Media success. Through the use of photography, video and creative content, the strategy took hold and the community followed.

The Results

Playboy Golf’s social media campaign has been a growing success reaching over 33,000 Facebook fans and close to 8,000 followers on Twitter. Photographing events and posting on both Facebook and Twitter has been the driving force behind the success. A review of the analytics on Facebook showed that image posts were viewed over 100X more often as text updates. Capitalizing on the visual nature of their fans, Playboy Golf was able to effectively expand their marketing reach to tens of thousands of potential tournament players.