marCis strategy

Client Strategy

The foundation of our strategy begins with understanding your business. From these important discussions, campaign strategies are born. As we aim to keep your goals as the central focus, our team will plan, manage and optimize all campaigns to not only drive exceptional results, but to augment your business objectives. We take an active interest in your business and have constructed a process that enables us to function as more of a partner in your growth.

Pricing Strategy

We look to provide a comprehensive inbound marketing solution for our clients and engagements are typically anywhere from 6-18 months. Once we have a solid understanding of your most important “pain” points and have developed a plan to address them, we do our best to simplify the pricing. Comparing annual costs of $50,000-$100,000 to outsource, we typically see an average of 250% ROI,  versus adding internal resources. We normally recommend a monthly budget of $3,000-$10,000, depending of the depth of the solution. This would include a number of our recommended solutions and could easily replace two to three fulltime employees. Utilizing our team and outsourcing allows you to save time and reach a positive ROI faster.

Hiring Strategy

By keeping  overhead and excessive layers of management at bay, we have the money to hire the best and brightest talent from the digital marketing world.  Competitive salaries and employee incentives produce results, creating a win-win situation for both you and our team. Additionally, with our presence in Raleigh-Durham and Boston, we have access to recruit from schools like Duke, Harvard and MIT. Combined, these factors provide tremendous benefits to our clients and allow us to offer world-class solutions.